But we can all learn from their smart strategies and gain a reasonably good understanding of SEO before we go on to the hiring stage. The SEO tips and tricks are nothing more than a logical series of methods that sync together to drive more website traffic. Today, SEO is more about creating a brand presence, awareness, and brand voice online. You can start with a brilliant logo, complete with branded content on a responsive website design, and optimize it for search engines. However, it can't go further than that if you are looking for results with more leads, more customers, and more opportunities to upsell other services and products. 

That's why we are here to help. Let’s take a look at these marketing hacks professionals use to increase the sustainability of their brands online. 

Change the Way You Write Blogs

Up until a few years ago, the correct way for a company to do blogging was simple. All you had to do was a blog on a regular, consistent basis and add a few key phrases. But this oversimplified method of blogging soon resulted in a plethora of unread content being distributed all over the web, and most of this content wasn’t particularly useful to anyone.

Today, blogging algorithms look for more than a few relevant keywords. Experts recognize that blogging has to be meaningful if search engines are going to pay attention. If a blog post isn’t entertaining, helpful, or interesting, it will almost certainly fall by the wayside—and drag your web page ranking down with it. Here’s what professional marketers are doing today.

FAQ Blogs

Blogs must be helpful, and what better way to help your audience than by answering questions? FAQ blogs can be long-form articles that contain interesting content but are mostly made up of questions & answers.

A 2021 Study showed that 8% of Google search queries are questions! Chances are, if someone is asking about anything related to your industry, they’ll land on your website if you’re the one answering their questions.

Blog Pillar Posts

The blog pillar post concept has been a severely neglected method of blogging, but it’s super effective if done correctly.

The premise is that you write one primary blog for your website and continue to update it on a monthly basis. Adding to and tweaking the same blog month after month is something Google relishes, and this will set your website up as an authority on the topic you’ve written about.

Video & Image Content

If your blogs are void of images and videos, you’re probably not going to be too popular with search engines. Images allow you to link your content in a meaningful way to social media platforms, while videos help you to connect with the ever-large YouTube audience. These connections are essential in broadening your outreach over the web.

Learn Call-To-Action Psychology

Marketing professionals are trained to understand the psychology behind marketing. Although this can take years to learn, you can also implement some basic psychological positives into your call to action processes:

• Positioning your CTA on the top right of a page will often make it immediately visible, as this is where most people look first.
• Using certain words and colors for your CTAs can invoke different emotional responses in your audience.
• Implementing a sense of urgency (countdowns, expiration offers, etc.) has shown to invoke that urgency in people who want your product or service.

CTA Psychology is a fascinating subject, and you’ll do your SEO a massive favor if you learn it.

The Importance of Research: Measure Twice, Cut Once

The best SEO experts never presume anything. They test, research, and investigate as much as possible before delving into a digital marketing campaign. They strive to learn the buying habits of their target audience and spend a lot of time planning their marketing strategy before executing it.

Taking the time to perform this SEO trick will effectually improve the results of your SEO effort because it’s always wisest to measure twice and cut once!

Teach Your Audience

Developing free training courses and online tutorials have become a wildly popular lead magnet for those who want to set themselves up as experts in any given industry. As an expert, you will garner the trust of your target audience and consistently direct them to your site, your services, and your offers.

Create Combination Campaigns

Covering all your bases is a good SEO trick to ensure success. If you’re only focusing on one aspect of SEO, you’re missing out on a myriad of others.

It’s also crucial that these aspects be connected to one another. Here’s a checklist you can use to ensure you always combine your marketing efforts:

• Onsite content (primary place to start)
• External content (showcasing your knowledge on other affiliate sites and connecting them to yours)
• Social media (for sharing)
• Emails (for consistent communication, upselling, and reminders)

Putting all of these together is the best way to ensure the best possible outcome for your SEO.

Final Thoughts

SEO has become the cornerstone of online content. If you want to get the most out of your SEO then follow the tips we’ve provided in today’s article.

The post Professional Tricks to Get the Most Out of SEO appeared first on RELEVANCE.

The market is chock-full of digital marketing tools, whether they be for analytics, email marketing, or website engagement. But don't let that intimidate you. Here are 10 leading marketing and automation tools to help you with your daily tasks while also giving your site a competitive edge.

Whether you work in a B2B or B2C domain, using the right tools can help you understand and reach your target audience more effectively. With these in your arsenal, there's little doubt you'll take your future online campaigns to the next level.

1. Google Analytics

As a digital marketer, you've almost certainly heard of — and used — Google Analytics. It's the top free tool in use and one of the most effective digital marketing tools available to help you track customer demographics, understand traffic, and keep an eye on keywords. It also provides insight into everything from the customer's gender to their location.

With Google Analytics in your arsenal, you can easily discover the affiliate site or exact hashtag that drives most of the traffic to your website. All this data can then be used to optimize site performance and help you develop better marketing campaigns.

2. Agorapulse

Agorapulse is an all-in-one digital marketing tool for your social media marketing needs. With its foolproof PR and social media management features, it can help transform your outreach and audience interactions.

Its numerous features include planning and scheduling posts, checking analytics reports, and maintaining engagement. Agorapulse also enables you to build a unified inbox, connecting your messages and comments from all your social media handles onto one platform.

With such powerful features in addition to being a great value, Agorapulse ranks No. 1 as a social media management tool on Capterra and TrustRadius.

3. HubSpot

Another powerful tool to have as part of your marketing strategy is HubSpot. With its inbound methodology, it provides a complete solution to all of your digital business needs. In addition to letting you keep an eye on content ROI reporting, you can also set up live chatbots and direct leads to your social media. Coupled with a decent email newsletter service, you're all set.

HubSpot is a customer relationship management (CRM) software that consists of everything from marketing and sales hubs to customer service and operations — all in one package.

4. Piktochart

Don't have a graphic designer on your team? No problem! Piktochart is a powerful tool that will help you design aesthetically pleasing visuals for your brand in no time.

Piktochart is a digital marketing tool that allows you to design infographics, videos, presentations, and much more based on a range of available (and customizable) images, icons, and fonts. All you need at that point is a logo maker tool to develop your logo. You can then paste it on any of the graphics you use for your digital marketing campaigns. With its drag-and-drop features and user-friendly interface, Piktochart is extremely easy to use and a must-have tool in your arsenal.

5. Trello

As a digital marketer, you're probably working on a dozen projects at the same time. Make your life easier by using Trello, one of the most intuitive organizational tools out there.

You can make a "board" for your team and use "cards" to track the progress of different projects simultaneously. Each team member can provide feedback and manage changes before publishing the content. This flexibility allows you to easily collaborate with your team members and keep your marketing strategies organized in one place.

6. Slack

Slack offers an efficient way to communicate with your team quickly and bring focus to all of your projects on one platform.

It consists of channels each of which can be customized according to the task you're working on. Whether your marketing team wants to brainstorm or implement an idea, everyone can use the channel to collaborate and pitch in ideas in the form of files, images, or videos. Apart from building teamwork, Slack also has incredible features to help you tackle various marketing integrations.

7. BiQ

If you're not an expert in SEO yet, BiQ is a must-have for your tool chest. From keyword and content intelligence to rank intelligence and tracking, it's an all-in-one solution to your SEO needs.

With this digital marketing tool's unique features, you can look out for profitable keywords, track your ranking progress, produce high-quality content, and boost your visibility. With BiQ, you can get total control over your website's SEO and a great value for the money.

8. Ahrefs

Ahrefs is another digital marketing tool known for its SEO tools. It allows you to track your site's rankings, compare it with competitor websites, analyze backlinks and top-performing content, look out for keywords, and much more.

With this powerful tool, you can obtain highly advanced marketing metrics and get the top ranks on search engines. Whether you're a beginner or an expert in digital marketing, Ahrefs will assist you with everything related to SEO you're likely to need.

9. Lucky Orange

Lucky Orange delivers dynamic heat maps for your site which help optimize traffic and conversion rates. It records a website visitor's every move, detailing each movement such as how long they interact with the site, where they click, and so forth.

By identifying areas that need improvement, you can develop a user interface that will prove rewarding in the long run. Moreover, you can even use this unique tool to subscribe to daily/weekly reports of the traffic performance on your website.

10. Brand24

Another key marketing tool is Brand24, which makes use of artificial intelligence to manage your online reputation and maintain your brand image.

The tool offers useful insights into what your customers think about your brand and how they perceive it. Based on keywords, it monitors all instances of your brand mentions in blogs, podcasts, news, and more. It also filters out the positive and negative mentions. The next time a customer posts a bad review, you can respond to it before it becomes viral.

The Best Digital Marketing Tools Enhance Positive Messaging

Prospering in the digital marketing landscape is all about mastering the right kind of tools. You can choose to invest in SEO applications and content development or personalization software and chatbot platforms.

While it's essential you add these to your toolbox, it's even more important to pick the right tools according to the specific needs of your brand. Test out different platforms. Employ them in your marketing strategies. Discover for yourself which ones can successfully establish your brand in the industry.

The post Top 10 Digital Marketing Tools You Must Have in Your Arsenal appeared first on RELEVANCE.

By using elements of your visual brand identity, you can influence your audience to trust your business. An inviting logo, specific colors, fonts, and symbols can all encourage audiences to think about it in a positive light. An outstanding business image is how you will be able to showcase an impressive brand and drive up sales. According to one report, approximately 81 percent of consumers feel that if they can trust a brand, they will buy it.

Then, to expand your brand, focus on designing a brand image that is outstanding and memorable. Here are a few tips to help you make that happen.

1. Define and Follow Brand Guidelines

Without clear guidelines, you won't be able to convey relevant brand messages to consumers. This might also confuse them about what your business actually offers. You want to avoid such situations and define a set of guidelines that can help you build the brand image you want. 

In these, you clarify the brand image that your logo represents and that you will use in various print and digital mediums. For this purpose, your color scheme, tone of voice, font, and typeface all must convey the same message.

For example, if you run a production company, your brand guidelines could include the variations of your brand logo design to be used in promotions. Your logo might be featured on social media platforms without a slogan or tagline while in magazines or brochures, you may choose to include it.

2. Focus on Designing Visuals for the Long Haul

Your customers are likely to remember your visual brand identity and associate your business with it closely. Focus on coming up with a brand identity design that is timeless and relevant for a long time. Choose colors, fonts, and symbols that don’t go out of style.

Take Coca-Cola as an example. The flowing script in the logo was actually handwritten during the 1800s but the brand has stuck with it to this day. Despite drastically changing trends and font choices, Coca-Cola’s logo stands out for its unique appearance. Modern typography became quite popular in the world of design but Coca-Cola didn't budge.

If you want your brand image to be just as memorable, focus on designing a brand logo image. Shoot for something that will require minimal changes or upgrades through the years. The idea is to get a brand image ingrained in the subconscious of consumers. You want your visual identity to become synonymous with the product you're selling. 

3. Identify the Right Platform for Brand Marketing

Social media networks have exploded in the past few years. Today there are a lot of channels that brands can use for marketing and promotion. It can be easy for you to get confused about choosing and using the right one. To build a strong brand image, you should identify a suitable platform for marketing and create brand awareness through that.

The best channel for you to incorporate in your branding strategy will be one where a majority of your target audience is found. If your brand has a youthful vibe and is targeted towards people between the ages of 21 to 35 years, you should focus on social media promotions. You'd want to pick networks such as Facebook and Instagram and create hashtag trends or contests to engage consumers. This sort of campaign would help people see your brand as friendly and energetic.

One word of caution, though. Try not to jump on the bandwagon of social media just to be popular. Instead, strategize and select a channel for your brand that will help build up your image in the long run too.

4. Position Your Brand with a Strong Statement

This is basically a brief statement that tells the consumer what the purpose of your brand is. It should also show how your products or services are different or unique. The stronger your statement is, the better it is for your brand image. In a position statement, you should also make it clear who your target audience is and what you have to offer to them.

Apple, Nike, Amazon, and Tesla are just some of the brands that have made a powerful impact with their brand positioning statements. The sportswear company has made it clear with its brand positioning that its products are made for fitness and athletics. Tesla’s position in the market is of a brand that designs high-powered electric vehicles that can improve the driving experience for consumers.

You get the idea. To design an outstanding brand image, focus on positioning your business with a powerful statement.

5. Be Clear About Brand Values

The brand values you convey to consumers have to be clear from the beginning. It's an important part of building a lasting and memorable brand image. Your brand values tell the audience what your company stands for. It can help convince them to opt for your products or services over your competitors.

These values can be communicated through your branding and marketing strategies, brand voice, and company culture as well. Take the examples of Google and Starbucks. You can see how both brands convey their brand values via their ad campaigns and quality of work. All of these elements go into the design of an outstanding brand image to further their business goals.

It's Your Turn

These are just a few simple tips that could help you design a brand image that immediately makes an impact on the consumer. You can leverage them to improve an existing brand image or create one from scratch if you're just getting your business off the ground. Stay focused on the essentials, but remember to have some fun with it!

The post Design an Outstanding Business Image: 5 Tips for Getting Started appeared first on RELEVANCE.