It is easy for insipid and uninspiring content to get lost among the hundreds of videos uploaded on YouTube every minute.

To be more precise, over 500 hours of video gets uploaded every minute on YouTube.

If you really want to stand apart, you must do things differently and also must be seen doing things differently by the YouTube audience.

There is a lot of noise and clutter on YouTube. To become more visible, you need to break through the clutter. Once you are able to gain the attention of your audience and keep delivering unique content consistently, you will see a steady increase in the number of subscribers to your channel.

With over two billion logged-in monthly users, the potential for visibility of your content is incredibly huge.

It is important to note that not everyone with a YouTube channel to their name follows a well-planned strategy to gain eyeballs. Most of them are happy just seeing their name and content online. This means there is an opportunity to make an impact on those who are willing to put in their time and efforts and want to rise above the crowd.

So the first step is to create a strategy to improve the number of subscribers and be part of that limited group experiencing huge success with their YouTube content. However, creating a strategy to add numbers is not an easy task. This post will help you identify the top media marketing strategies that can help you become a successful YouTuber.

1. Zero In On a Resounding Theme

Don’t tell me that you have not thought of a theme on which your YouTube channel will be based. That’s the core norm of every successful YouTuber. You can’t expect to develop a fan-following if you create videos on random themes and ideas and post them online. There has to be a sharp focus on a specific subject.

Remember, an average YouTube visitor spends 11 minutes 24 seconds on the site per day. You should aim to grab a few minutes of that time for your video.

Don’t believe this is true? Take a look at the top-rated YouTube channels and you will find that they stick to a specific idea or theme in all the videos. It is a proven way of creating a niche for your videos so that it stands apart from the crowd. It will not only help you direct your efforts and energies on one point or idea but will also make it easy to garner more followers as they will have a single go-to resource for the kind of content they are looking for.

2. Your Content Must Be Incredibly Unique And Powerful

Did you know that videos are overwhelmingly preferred over other forms of content? Your content must not only be meaningful and relevant but also powerful and engaging. Get this right and you can be sure of driving more traffic and boosting your list of subscribers.

People will sign up without hesitation if they are impressed by what you have offered and trust you to deliver more on similar lines. The first impression and the initial reaction must be hugely positive. That will set the pace for a vibrant future of your YouTube channel.

[bctt tweet="When your visitors believe that they are getting content of great value from your videos, they will not think twice before subscribing to your channel." username="relevance"]

So how do you create content that offers value?

To create valuable and relevant content, you must first know the likes and desires of your audience. Only then can you create content that will resonate with them. If you have already decided on a theme for your channel, creating good value content will be easy. Google Keyword tool is a proven way of discovering some wonderful content ideas.

It is apparent that for attracting new subscribers consistently, you must be consistent in posting content without compromising on the quality factor. The more videos you post, the better the chances of attracting more traffic and boosting the number of subscribers.

The trick is to create a niche and post video content relevant to that niche as much as possible. Every new posting must offer your visitors something of value. As you niche down, the level of searches is only going to take one direction and that’s northwards. As you continue to do that, there are a few things you must remain focused on.

The quality of your video must be impeccable and the content must provide something of value. As long as they keep providing valuable information, you need not worry about subscriptions.

3. The Magic Word is CONSISTENCY

You must post great videos with highly engaging content but you must do it on a regular basis. That’s not easy but there are no shortcuts to success on YouTube. Posting content consistently will keep you on the radar and when you do it your efforts will come to the notice of your targeted audience. They are more likely to subscribe to your channel when they find that there is a regular and steady flow of quality content.

Here are a few things that you must take care of:

• Create a schedule and follow it steadfastly
• Determine the frequency with which you can post (The gap must be not big)
• Keep an eye on what the competitors are doing and go one-up on them

Draw up a schedule that you can keep pace with.

[bctt tweet="Consistency is the keyword while posting content on social media channels." username="relevance"]

When your viewers discover that you deliver fresh content at the scheduled time regularly, it helps create a trust factor. When that happens, more than half the battle is won.

4. Create Timeless Videos

When you create visual content, it must be relevant to your audience when they view it now or a few years down the lane. To create such videos your topics must be timeless. If that’s not always possible, focus on content that can help viewers find solutions to specific problems.

[bctt tweet="Did you know that ‘How To’ videos are among the most-watched and searched content on YouTube?" username="relevance"]

Most of these ‘how-to’ videos are timeless and offer great value even after a few years. However, it is also a competitive niche so you must find ways of drawing attention to your videos and get viewers to click on them. To achieve this the focus must be on creating high-quality videos, enticing headlines, and appealing descriptions. The Meta tag must also include the keywords for bettering the chances of engagement.

When it comes to creating thumbnails/images of your content, there are a few things to keep in mind.

• Show a clear image of what the video depicts – if it’s about cars, show a clear image of a car to draw the attention of the relevant audience
• Edit the thumbnail to include some text as well
• There are software systems that allow you to edit thumbnails and customize them. Find out which one is the best and use them

You can also use your own creative instincts to play around with the presentation of these videos and ensure that they get the kind of attention and engagement you are looking for.

70% more YouTube users prefer engaging with creators and channels.

5. Optimize For SEO

YouTube SEO is a crucial factor in increasing the viewership of your videos and increasing the chances of boosting subscriptions. To optimize videos, these are the steps you must follow:

• Your video title must be optimized for keywords. They do help boost viewership and hence the potential of attracting more subscribers.
• The titles must be created to maximize CTR. It is important to note that YouTube makes use of click-through rate as a ranking tool. The more people click on the videos, the more they will be promoted. At the same time, steer clear of cheap tricks like click-bait.
• Use keyword-rich video descriptions that are SEO-friendly. Long descriptions are recommended by experts to garner the right level of audience attraction.
• Optimize your video tags. These are a must-have for boosting SEO. Use about two to three tags that include your targeted keywords. It is a good idea to add tags that represent your industry or vertical for greater resonance among potential viewers.

6. Build an Optimized Playlist And Promote Them Vigorously

Playlists offer an excellent way of getting more views and subscribers but somehow they remain underrated. This is despite the fact that a well-prepared playlist can increase session time significantly.

Session time implies the amount of time spent by an individual on YouTube after they start watching your video. It is an important element in the ranking factor that YouTube takes very seriously.

When visitors to your channel watch anything on the YouTube platform after watching your content, it also helps your channel get a major boost. That’s because by ensuring a delayed exit from the YouTube platform, you are actually helping YouTube increase viewership. This is where playlists have to play a key role.

Your playlist must be optimized to automatically lead the user to another video after they have finished viewing one. A curated playlist can help you achieve this rather effortlessly.

There are a few other things that can be done to boost views and improve the chances of getting more subscribers on board. You can promote your YouTube channel on other social media accounts to let people know about your videos. Use the right keywords and hashtags to draw the crowd in. It is also a great idea to embed your YouTube videos on your website or blogs if you have any. Your loyal followers will undoubtedly click on those links and arrive on your YouTube channel. If your videos are good enough for them, you will get their subscriptions as well.

The post Looking for Ways of Boosting Your YouTube Subscribers? Try These Time - Tested Tips appeared first on RELEVANCE.

A skilled marketer or PR agency uses many techniques when building a marketing strategy. Some strategies are applied to the website itself. These typically involve combing through Google Analytics, conducting a content audit, overhauling blog posts, and optimizing all existing content for crawling by a search engine.

Others are performed off-site to achieve the impressive results of content marketing in the digital age. Among the off-site methods, there are two that are usually considered to be the most significant: digital PR and content marketing. Thanks to them, you can improve brand awareness, reach a wider audience through enhanced content distribution, and appeal to a potential customer by providing more engaging content that addresses the felt needs of your target audience.

Most companies profit considerably from a combination of social media marketing, PR efforts, media placements, publishing a white paper, media placements, journalist relationships, and more.

Additionally, those strategies can have both short-term and long-term effects on your business. Read on if you'd like to find out more about creating B2B content, how B2C marketers leverage relevant content as part of a comprehensive content marketing campaign, and why inbound marketing is beginning to eclipse more traditional marketing practices.

Digital PR

As the Digital Marketing Institute explains, "Digital PR includes a wide variety of marketing possibilities such as being interviewed by online publications, increasing your online presence, and using the interactive power of social media for further growth and recognition."

Digital PR is similar to traditional PR, focused on networking with journalists. The big idea in the content marketing world is to encourage them to feature a particular brand in magazines, newspapers, radio, and television. Consequently, digital public relations specialists search for coverage with articles on online news sources and websites or on social media and blog posts.

Digital PR Tactics

Nowadays, many digital PR tactics are used to improve a company's visibility on the internet. These include:

• business profiling via sharing B2B content;
• developing relationships with bloggers, B2B content marketers, B2C marketers, and online journalists to get press coverage;
• creating online press releases and soliciting other forms of media coverage;
• arranging online reviews and interviews on a targeted media outlet;
• blogger outreach and influencer marketing aimed at being more visible on blogs and social media profiles;
• posting online content to improve reputation, brand mentions, and receive valuable backlinks; and
• ensuring that press releases are well-optimized with high-quality links leading to your website to boost your search rankings.

Short-Term and Long-Term Benefits of Digital PR

Digital PR provides a business with many short-term and long-term benefits. However, to track its performance, an expert content marketer or full-fledged PR firm will recommend you set the goals for your campaign before you start it.

Some results that can help inform your goals and content marketing efforts might be as follows.

Improving Website Traffic

If many people read about your company as you share your branded content on Facebook, Twitter, or other social media, you are likely to get more visitors to your website. As a result, every point of contact with valuable content represents a chance to enhance your company's brand awareness (and profits) through content promotion.

Enhancing SEO and Rankings

As your business engages in content creation and gets mentioned on high-authority websites and in other B2B content marketing, it allows you to receive valuable links that work excellently for SEO. Consequently, when Google rates your site higher, it can rank higher for keywords associated with your industry. As a result, the savvy B2B marketer knows that you will get more traffic in this way as well.

Boosting Sales

One of the most significant benefits of any public relations practice is increasing sales. Therefore, when a company sees ROI from their online marketing investment, they know it is a crucial sign. It shows that all the marketing efforts were worth it and eventually paid off. Keep this in mind as you establish your marketing budget!

Generating Leads

Thanks to an excellent digital PR strategy, your great content will reach a relevant audience that's interested in your services or products. As a result, the more people that read about your offer and click through to your website, the more potentially valuable leads you will get.

Building a Trustworthy Brand

Similar to traditional PR, this digital counterpart aims at gaining your client's trust. Thanks to a lot of positive references online, your brand will definitely grow its reputation. Additionally, if your content creation efforts consistently yield an excellent blog post adapted to SEO standards, search engines perceive your website as a reliable source of information.

Content Marketing

You may think that content marketing is an on-page SEO tactic, focused on creating and publishing content on your company's website. However, in fact, this term is much broader. Instead, it involves both on-page and off-page methods. The successful marketing team typically uses a combination of email marketing, blog content, Google Ads, video content, and more to help boost their content marketing ROI.

Obviously, these days content creation means a lot more than firing off a random blog post every now and then. Yes, it's vital to create quality content on your site to increase your brand awareness. However, you should also remember to provide excellent, engaging assets to maximize the results of content marketing. (Seek to publish these authoritative resources elsewhere, too.)

Content Marketing Strategies

The most common practices used by content marketers are as follows:

• infographics;
• guest blog posts;
• eBooks;
• whitepapers;
• research papers;
• surveys; and
• case studies.

Experienced B2C marketers closely associate any content marketing effort with PR, link-building, and social media. As a result, these all become part of a successful content strategy and contribute powerfully to the process of building a reliable brand. Consequently, content creation and a healthy marketing budget represent twin necessities for taking your business to the next level.

Short-Term and Long-Term Benefits of Content Marketing

Social media is quite ubiquitous nowadays. Consumers are starting to expect unique and interesting content on various channels from every company. Consequently, any PR pro will tell you that it's worth following this trend as part of your overall content strategy and marketing efforts.

Whether you work with an agency or have your own in-house PR person, great content marketing can provide you with many short-term and long-term benefits.

Increased Reach

With content marketing, you can be wherever your customers are likely to appear. Your PR content can answer comments on social media, point them to a blog post or press release, or respond to questions on forums. You do not have to limit yourself to creating content for your website only.

Higher Authority and Credibility

Creating a lot of reliable content shows your company's expertise in the industry. In this way, you can appear as a credible provider who really knows a lot in their field. You can do it through publishing, for example, case studies, webinars, downloadable resources, or blog posts. This is what many PR professionals mean when they use the term inbound marketing.

Boosted Website Traffic

Similar to digital PR, content marketing sources can significantly improve your website traffic. This is because relevant and useful content (among other PR activities) will encourage your audience to come back to your website for compelling content and more.

Retargeted Audience

When you analyze your content's performance, you will gain the data necessary to retarget your audience. Content marketing success means providing them with the information they need. After taking a look at the users who viewed your content, you will know which display ads to retain in your content strategy to maximize the chances of making a profit.

Wrapping Up

Both digital PR and content marketing can provide your business with a lot of benefits. The obvious results of PR and content marketing are both obvious and quantifiable. Consequently, it's well worth combining them as part of your content marketing strategy. And yet, according to the Content Marketing Institute, more than half of businesses reported that their company had yet to put together an integrated digital marketing strategy.

Don't let your business become a content marketing statistic! Taking care of public relations and building a positive brand image has never been more crucial. As a result, numerous companies are fighting for the same audience, employing content marketers to help grab eyeballs online. You should do your utmost to stand out and attract them to your product or service. If you haven't done so already, start putting together a marketing budget and a content marketing strategy.

Thanks to content marketing and digital PR, your website will rank higher in search results. As a result, you will get more website traffic as just one of many results of content marketing. Additionally, your business will appear more relevant and trustworthy.

A content marketing strategy is vital as many people nowadays are exceedingly wary of online fraud. Therefore, investing your resources in PR and content marketing and leveraging off-site SEO techniques can really pay off.

The post What Are the Results of Content Marketing and Digital PR? appeared first on RELEVANCE.