All organizations, both start-ups, and existing ones will have to advertise their products in one way or the other in order to make sales and have a breakthrough in the market. They can do this by creating a marketing team, and employing the services of a media group or ad agency. They both have similar functions as they all deal with media; digital, written, and audiovisual.

An advertising company is an independent firm that specializes in the creation, implementation, and sustenance of marketing strategies. An ad agency typically is outsourced by companies of varying sizes to help in their marketing efforts. This review will look at advertising agencies in the olden days and the functions of these agencies as well in today's world.

The History of Advertising Companies

In the beginning, when advertising became a certainty, ads were transported to various media outlets by representatives who traded and retraded these advertising spaces for a return. This was all before the onset of full-fledged advertising companies.

These representatives would, in the future, have more errands such as designing, planning, coordinating, and writing advertisements for clients at a fee.

The first advertising company in history dates back as far as the 17^th century when William Taylor formed one in London. While W.Taylor is considered the pioneer of advertising companies, it was Volney B. Palmer, who took the idea overseas and spread it across the globe.

Palmer set up the first overseas ad agency on American soil in the 18^th century in the city of Philadelphia. It became the prototype of the ad agency in today's world. Palmer would purchase vast advertising spaces in key newspapers and sell them at a profit to publicists. This made him an ad space agent will little impact on the artistic side of advertisements.

Several other ad agencies were opened around the world and followed the same business model until the 19^th century when N.W Ayer & Son kickstarted operations in New York. Rather than merely vending ad spaces, this agency brought the full array of services, including ad content creation, executing ad campaigns for its clients, ad planning, and plenty more besides.

Functions of Advertising Companies

Advertising

The primary objective of an ad agency is advertising, first and foremost. These firms will carry out advertising for clients on various platforms as per the contractual agreements. Advertisements are done on billboards, print media, and digital media, among others.

Tracking Ad Results

Tracking advertising results is another role of ad agencies. This is done to find out if an ad is meeting its objectives. Afterward, the agency will dissect and analyze outcomes. If the result is not favorable, the agency will suggest new approaches.

Graphic Design

Multifunctional ad agencies also specialize in graphic design for their marketing clients. They will come up will designs and slogans for an ad campaign. These designs will be used in print media and digital media. Poor designs will impact an ad campaign, so it's best to consult professionals.

Branding

Some ad agencies also specialize in branding the goods or services of clients. The primary role here is to endorse the company's brand and its produce as well. They will produce branded merchandise with the company's name and logo to attract attention as well as hold promotional events for the client.

Creating A Marketing Plan

An ad agency may be called upon to create a marketing plan. Factoring in your marketing budget, the agency will recommend the most suitable marketing platforms to go after. This will be significant to the success of a marketing campaign.

Conclusion

To sum it all up, advertising companies have evolved over time, as we have seen above. Nowadays, it is a no-brainer for organizations to source the services of these agencies so long as they are multifunctional and can do more than just create ads.

The post The Importance of Choosing the Right Advertising Agency appeared first on RELEVANCE.

Sales funnel is a path for finding your ideal customer. And this path doesn't go the same way for everyone. Different businesses have different services, needs an audience. Everything needs its' own approach. ClickFunnels offer tests, guides and final answers on what kind of funnels you should build for your company. And it's pretty easy to use their guidance to deliver the final result.

There are more than 20 sales funnels in the marketing world. It's tough to find the right one for yours, but let's keep going. Here's top 6 sales funnels for your business. If you want to hear more about building funnels, visit FiveFunnel and educate yourself for a better future.

A traditional sales letter

A sales letter is not just a traditional method, but it's tested through time, and it works great. It's obvious that this funnel uses a long sales letter to promote the products and services upfront. The name comes from Russell Brunson's sales letter "Star, Story, Solution."

The survey funnel

It allows your visitors to find the right solution for what's on their minds. It saves time and resources for both parties and underlines your professionalism. The survey funnel requires from visitors to answer several questions and give them their desired results. After that, you can easily figure out the ideal buyer and offer them exceptional proposals based on who they are.

A Squeeze Page Funnel

It's a bit tricky and works on the visitor's curiosity. The goal is to get your website's visitor to sign up or subscribe to your newsletters and give you their email address. Such pages don't have distractions, logos, extra colors and links. They need an attention-grabbing headline and a place to put the email address.

The live demo funnel

Live demo is another way of saying you are using an explainer video. Live demo is great because you have the opportunity to show your customers you care about their understanding of your products and services. And your customers have the opportunity to look at you demonstrating your product and its' usage.

A traditional membership funnel

Another traditional and established method. It includes creating a website and selling access to its' content. Your goal is to sell people your website membership, newsletters, webinars, and other content that might be interesting for them. The results can be achieved by the sign-up option for a free trial on the first page.

The invisible funnel

This funnel includes giving away free product or services and only charging the client if they liked it. It's a less popular method, but it surely has results and its' benefits. You can use it on the webinar, online course, and newsletters.

There's more where this came from, but for now, there six popular online sales funnels will do. Have you already decided which ones are you going to use? Maybe you need some more digging? Fivefunnel is ready to help you educate yourself.

The post What Type of Sales Funnel Should I Build? appeared first on RELEVANCE.

Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste.

I mean, why would someone waste all the important anchor text on same keyword, while there are those main and body keywords that still need attention,

In case you’re a person who does not know what an anchor text is, here is a simple definition.

“Anchor text is the clickable word or phrase (appeared in color other than black e.g. blue or underlined) that, when clicked, takes you to the website whose link was incorporated in that word or phrase as a hyperlink.”

So all those words and phrases (not website links) on a website that you click and that take you to another website are actually anchor texts.

However:

The problem starts when you use anchor texts in guest posts and when Google notices that all backlinks to your website come from same anchor text (e.g. SEO services).

So, for example, if you offer SEO services and you are getting backlinks to your services website via guest posting, Google will soon notice that all backlinks come from anchor text “SEO services” and you will get hit by rules set in Google’s algorithm: Penguin.

This post is an effort to help you learn how to use anchor text in 2018 and avoid a penalty from Google.

Anchor Text in HTML

Although, I have explained as to what exactly is an anchor text, it is much needed to know how the anchor text and link incorporated into it look like in HTML, because this is how Google bots look at them.

So:

If your website is https://www.globexoutreach.com//and text used as anchor text is “Blogger Outreach Services”, it will appear like following:

<a href=“https://www.globexoutreach.com/”>Blogger Outreach Services</a>

This term or phrase that you use to anchor the backlink or html link is what we call anchor text and there are certain careful ways to do it.

Ways that protect your website from getting penalized by Google.

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Anchor Text Mistakes to Avoid

So:

We are not yet talking about how to do it; let us first talk about how not to do it.

What are the best way to write anchor text and how to avoid other mistakes? Let us take a look at a few very important points one by one:

• Do not make a mistake of using general words. O yes, this is not a tip to address penalty but a tip to avoid empty shots that call anchor texts. Do not let your anchor text not have a keyword. There is no use of a backlink if the anchor text reads like “have a look at this, and I also talked to the SEO expert, he also believes that such cases must be avoided”. Do you know what it this? Aimless yapping and nothing else. Make sure that every time you use an anchor text, is has a keyword in it.
• Go specific – Yes, it means that just using a keyword is not enough. Google favors those who go from broad to narrow. What I mean is that do not use very broad niche keywords in your anchor text, but go for narrow ones. Don’t use “SEO services”, but go for “on-page SEO keywords research” or something like this.
• Also, this tip that I am going to share is specific to certain niches, but make sure that the nature of keyword that you use as an anchor text is not spam-ish. Google hates spam and as a matter of fact, all of us do. So don’t go for words or phrases like “money back guarantee”, “multi-level marketing” or MLM”, “no charges/fees” etc. these are sort of words used by spammers and frauds. It’ll be a false alarm and you do not want to falsely or rightly alarm Google.

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How to Write Anchor Text in 2018

Alright:

So now we know how not to do it, let us see how to write anchor text 100% organically and as per Google’s 2018 standards.

I will start with another and the most important “how not to do it” point.

• Using focus keyword every time – Yes, this is the fastest way to get your website penalized by Google. Google keeps a link profile of every website and Google would be the first and fast one to notice that each of your backlink comes from the same keyword. This is spamming and abuse of process and it will not go without punishment.
• Use different types of Anchor Text and thus avoid penalty – You can use different categories of anchor text and by doing this, you will make Google believe that your links are 100% organic. Here are these categories:
• Branded Anchors – Use your brand name as the anchor text e.g. SEO Savvy Seniors. These are safest and most authentic type of anchor texts.
• Generic Words – Although it is not good to always use words like click here or something like this, using them intermittently is not a bad idea.
• Image Anchors – Use the image instead of text as an anchor.
• CTA – Use your entire call to action as an anchor text.
• LSI – Use synonyms or words related to main keyword as anchor text.
• Brand + Keyword – Use a blend of your brand name and keyword as an anchor text. It is 100% organic.
• Keyword itself – Yes, this is the best type of anchor but use it more than few times and see how fast you get penalized.

So:

Peeps, if you follow these simple rules of not writing and writing your anchor texts in guest posts, I bet that your website will not get penalized in 2018 or 19 or anytime in future.

The post How to Use Anchor Text in Guest Posts [2018 Penalty Free Method] appeared first on RELEVANCE.