"Just Put More Content On Your Website, You'll Be Fine"

While there's little doubt today that black-hat techniques do more harm than good, true copywriting has yet to make a full-fledged comeback. In fact, website content is still viewed as a commodity - something that can simply be outsourced at a large quantity and slapped onto a website, netting vast and positive search results. Why else are content marketplaces and article spinning software still so pervasive?

It is obvious to anyone with some knowledge about digital marketing that content and copy are not the same things. The web content Vs. The web copy debate has been going on for years now. If you ask marketing experts if it really matters, the answer will mostly be yes. While content marketing is a powerful way of pushing your business to growth and success, copywriting is a form of fine art that can be effectively used to engage people and encourage them into performing a specific action.

Understanding the difference between the two is important as it can help in defining your market in vivid detail. It can also help marketers in other areas such as identifying growth priorities and hiring people with the right talents to achieve their goals.

An old-school definition:

Web copy is created by using creative words and sentences aimed at engaging people and encouraging them to take some predetermined action. Web copy content has a single aim – of driving people to click through, sign up, fill out an online form, register or make a purchase. It acts as a guiding light, helping people find their way through your website, and providing them with the information they have come in search of.

The web copy must be enticing enough to grab the attention of visitors to your website quickly and make sure that they stick around. The content must sell your brand to them. It obviously means that the core function of a web copy is to sell.

On the other hand, web content is the content found on your website in any form. Web content constitutes all the writing on your website and web pages. The core purpose is to provide information and enlighten people about your website and business.

The key difference between web copy and web content is that the latter is not used for any promotional or selling purpose. Web pages simply provide insights and create value for your business. High-quality and informative web pages can help you gain the respect and loyalty of your customers and achieve your goal of building long-term relationships with your targeted audience.

Web content also includes content in other forms apart from the written word. Well-crafted web content will also have images, videos, and podcasts to support the text form and make the whole page more attractive, impactful, and valuable. If it is information posted to provide your audience with the data they are looking for, then such information can be categorized as web content. It follows that information-sharing is a prelude to educating your audience and gaining their trust.

At the same time, it also helps you create a bond with your targeted audience that can help you sell your products and/or services. Web content can help your organization earn profit in the long term although it must be borne in mind that selling, promoting, and creating sales opportunities are not the intended end goals of web content.

Web content can help businesses attract new customers from diverse markets to their business through a process of creating posts that are informative, interesting, and valuable. Content that provides answers to the most pressing queries that some potential buyers and customers might have can do wonders to your traffic. At the same time, consistency is the key factor. Be consistent in delivering valuable and highly informative content to your readers and visitors and you can be sure that your business will take huge positive strides in the right direction.

Truth Bomb: True Marketers Don't Produce Content

While it may seem like mere semantics, there is a stark difference between website content and website copy. Let’s take a closer look at what is web content.

The statement ‘Content is King’ may appear clichéd but the simple truth is that content is at the core of any marketing strategy. Web content is the key reason why your visitors view the pages you have developed and share them with others using social media, website links, and other modes. Web content can be in the form of website text, images, audio files, videos, and more.

Website Content:

• News
• Press Releases
• Video Transcripts
• Product Descriptions (manufacturer)
• Executive Summary

Contrast that with website copy, which should tell a story, explain a concept, and persuade readers to action. Whereas content (while necessary) is boilerplate and mechanical, a copy is built for conversion.

A closer view of web copy is needed to fully understand the differentiating factors.

The web copy must be conceived and designed to reassure the visitor about your product or service and convince them to take a specific action such as subscribing to your newsletter or buying one of your products/services. It is crucial to develop a copy that provides vital information that your potential buyers are looking for. The web copy creates exposure for your brand by using the right text.

Website Copy:

• On-Page Text
• Blog Posts
• Social Media Updates
• Product Descriptions (original)
• Advanced Content (white papers, eBooks, guides)

As such, marketers should espouse copy over the content. Effective copywriting requires thorough research and thoughtful editing, conducted by a subject-matter expert and a professional writer. It won't be fast or cheap but will pay dividends.

It's The Sales Funnel, Sillyhead

When you draw a distinction between copy and content in this manner, you can see that they correlate directly to the structure of the inbound marketing funnel. Web copy is inherently top-of-the-funnel; built to generate leads, while web content builds trust after a prospect familiarizes themselves with your brand, and should be employed near the end of the sales cycle (bottom-of-the-funnel).

Don't flip your funnel! Boilerplate web content is ineffective at converting website visitors, period. They should instead be greeted with thoughtful, original, and creative copy that speaks to them at a personal level.

Copywriting should be laborious and painstaking (typewriter and scotch optional) but when your finished product comes to life and wows your reader, you'll be thankful for the effort. Long live copy!

To have amazing copy on your site and speak to a Relevance Content Strategist book a call here!

This post was updated on 7-20-22.

The post Web Content Vs. Web Copy - There Is A Difference appeared first on RELEVANCE.

Influencer marketing has been growing in popularity at a steady pace over the past few years. Growth marketing research has proven that today’s consumers trust the opinion of top influencers readily over leading celebrities when making buying decisions.

Here are 100 of the most influential names in digital marketing to follow in 2024.

1. Erik Huberman

Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States. As a serial entrepreneur and marketing expert, Erik is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. He is the recipient of numerous honors and awards including Forbes “30 Under 30,” CSQ “40 Under 40,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.”

Twitter: https://twitter.com/ErikHuberman

Linkedin: https://www.linkedin.com/in/erikhuberman/

2. John Hall

John Hall is a keynote speaker and author. As a top sales motivational speaker, John gets numerous invitations to speak at leading sales and social media platforms across the world. He is also a busy and in-demand motivational speaker and offers his motivational skills to numerous organizations across diverse business sectors. John has penned the best-seller “Top of Mind,” published by McGraw-Hill. He was honored with the EY Entrepreneur of the Year Award for Best Emerging Company and was recognized as one of the Top 100 Visionaries of Business Journal. John finds mention in many leading publications as a top influencer, leader, and speaker. His weekly columns for Forbes and Inc. are extremely popular among readers. He has contributed to and continues to write for more than 50 online publications, including Inc., Harvard Business Review, Fortune, Fast Company, and Mashable.

Twitter: https://twitter.com/johnhall

Linkedin: https://www.linkedin.com/in/johnhall4

3. Michael Brenner

Michael Brenner is one of the most reputed and globally-in-demand keynote speakers that is surrounded himself with a nice network of motivational speakers. He has also penned "The Content Formula" and is the CEO of Marketing Insider Group. Michael has excelled early in his career as a marketer in creating sales and marketing strategies for global brands like SAP and Nielsen, as well as for thriving startups. He specialized in executing content marketing programs for various industries. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.

Twitter: https://twitter.com/BrennerMichael

Linkedin: https://www.linkedin.com/in/michaelbrenner/

4. Ann Handley

Ann Handley has been creating and managing digital content for many years now with the intent of building relationships for organizations and individuals. She is the author of the Wall Street Journal bestseller, "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content." She is also the co-author of "Content Rules," one of the best-selling books on content marketing. At present, Ann is the Chief Content Officer of Marketing Profs, a highly ranked LinkedIn Influencer, a keynote speaker, an acclaimed writer and a mother.

Twitter: https://twitter.com/annhandley

Linkedin: https://www.linkedin.com/in/annhandley

5. Colin McGuire

Colin McGuire is a keynote speaker, author, and customer acquisition expert. As the CEO of Boomn, a DTC growth agency, McGuire has experience buying and partnering with companies to accelerate their success and growth strategies. Boomn essentially operates multiple e-commerce companies with one centralized team. From product fulfillment, forecasting, and customer service to content creation, marketing, and advertising, their team runs multiple brands completely in-house. As teamwork continues to lead to innovative ideas and the prevalence of e-commerce grows, his expertise makes him a must-see at speaking events.

Twitter: https://twitter.com/colinvmcguire

Linkedin: https://www.linkedin.com/in/colinvmcguire/

6. Phil LaBoon

Phil LaBoon has had a wide list of achievements over his 20+ years-- including becoming a #1 Amazon best selling author for his book, Automate Your Income-- in building and exiting out of several startups in different industries, such as e-commerce, affinity marketing, and real estate. In addition, he's also generated over $100,000,000 in affiliate sales for companies such as T-Mobile, Avis Budget Group, Wyndham, AT&T, and Dish Network. Phil is most well known for his unique style of sales automations and funnels that focus on using free education to gather interest then nurture prospects into purchasing.

Twitter: https://twitter.com/PhilLaboon

Linkedin: https://www.linkedin.com/in/phillaboon/

7. Jason Hennessey

Jason Hennessey is an internationally-recognized SEO expert, speaker, and business executive. As CEO and Founder of Hennessey Digital, Jason leads a team of 100+ digital marketing experts, growing a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020. He is also the author of "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases." His ethos of “educate and empower” has earned him a reputation for excellence in search marketing in the legal industry.

Twitter: https://twitter.com/jasonhennessey

Linkedin: https://www.linkedin.com/in/jhennessey/

8. Neil Patel

Neil Patel, co-founder of KISSmetric, Crazy Egg, and Hello Bar enjoys enormous following on his blog, Quicksprout. With over 1M followers on Facebook alone, the popularity of his content is without question. On Quicksprout, the discriminating user will find many helpful and easy to understand tutorials and guides on digital marketing. Patel himself has consulted for many big name companies like Amazon, General Motors, and NBC, just to name a few. Small wonder that The Wall Street Journal calls him a top influencer on the web.

Twitter: https://twitter.com/neilpatel

Linkedin: https://www.linkedin.com/in/neilkpatel

9. Jay Baer

Jay Baer is acknowledged as one of the most inspirational marketing and customer service keynote speakers in the world with a flair for technology. He shows how to make use of technology to achieve marketing goals and boost customer service. Jay has delivered hundreds of humorous and insightful presentations as a Certified Speaking Professional (CSP). The famous business strategist also hosts events as an emcee. Jay has authored five books and has made it to the best-seller list of New York Times. He is the advisor to more than 700 companies including the top ones in the Fortune 500 list. Jay has also founded more than five multi-million dollars, which all started from scratch. He is the host of Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards.

Twitter: https://twitter.com/jaybaer

Linkedin: https://www.linkedin.com/in/jaybaer

10. Danny Sullivan

Danny Sullivan is a renowned and experienced hand in the world of marketing. His career in the marketing world dates back as far as 1986. He currently works as Google's public liaison for search and is the former publisher for Marketing Land and former producer for SMX: Search Marketing Expo conference series.

Twitter: https://twitter.com/dannysullivan

Linkedin: https://www.linkedin.com/in/dannysullivan/

11. Juntae DeLane

Juntae DeLane is a digital branding expert. He is the founder of Digital Branding Institute and is also the Senior Digital Brand Manager for the University of Southern California. Juntae plays a key role at Digital Delane as principal consultant. He is a much in-demand speaker and travels around the country on speaking assignments for top corporate houses propagating the practice of digital branding. Juntae is the brains behind premier digital branding blog. He also manages the “The Digital Branding Lab” podcast.

Twitter: https://twitter.com/JuntaeDeLane

Linkedin: https://www.linkedin.com/in/juntaedelane/

12. Avinash Kaushik

Known by the moniker of Digital Marketing Evangelist, Avinash Kaushik has an extensive list of successes under his belt in the world of marketing. He is the bestselling author of “Web Analytics 2.0” and “Web Analytics: An Hour a Day,” and sits on the board of Advisors for several universities, including the University of California Irvine and the University of Toronto. The content of his regularly updated blog showcases his expertise in appealing to marketers and his ability to influence platforms to compete with and even outperform their competitors. Among his many honors he has most recently received Most Influential Industry Contributor from the Web Analytics Association in 2011.

Twitter: https://twitter.com/avinash

Linkedin: https://www.linkedin.com/in/akaushik

13. Scott Stratten

Scott Stratten is the President and co-owner of Un-Marketing, and an expert in social and viral marketing. Scott has consulted for many big name companies, including PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft, and many more. He has been named among the Top 5 Social Media Influencers in the world by Forbes.com. Scott has also co-authored four bestsellers, along with his wife and co-owner, Alison Stratten.

Twitter: https://twitter.com/unmarketing

Linkedin: https://www.linkedin.com/in/unmarketing/

14. Mark Schaefer

Mark Schaefer is the director of Schaefer Marketing SolutMark and Schaefer Marketing Solutions. With over 28 years of experience in global sales and marketing, Mark is a much sought-after consultant. He holds advanced degrees in business and applied behavioral sciences. He is also an award-winning business writer, with nine books to his name. He holds seven international patents for new product ideas with Fortune 100 companies. Mark also teaches at the Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.

Twitter: https://twitter.com/markwschaefer

Linkedin: https://www.linkedin.com/in/markwschaefer

15. Peter Shankman

Peter Shankman has a wide list of achievements as an author, entrepreneur, and corporate keynote speaker. He may be best known for founding Help A Reporter Out (HARO). HARO is currently the largest free source repository in the world. Peter is also the founder of ShankMinds: Breakthrough, an online community for business professionals from around the world who come together to give and receive advice and increase their business.

Twitter: https://twitter.com/petershankman

Linkedin: https://www.linkedin.com/in/petershankman

16. Joe Pulizzi

Joe Pulizzi is the founder of CMI, a Content Marketing Institute, as well as a speaker, podcaster, and author of the bestseller “Content Inc.” CMI focuses on content marketing and provides useful tools and resources designed to educate those who are new to the world of Marketing. This company was recognized in 2014 as the quickest growing business media company by Inc. Magazine. He is also the founder of The Tilt and co-founder of Creator Economy Expo, both of which focus on content entrepreneurship.

Twitter: https://twitter.com/JoePulizzi

Linkedin: https://www.linkedin.com/in/joepulizzi

17. Barry Schwartz

Barry Schwartz is the editor of the enormously prevalent and award-winning Seroundtable.com, as well as the news editor of search engine land, another popular site for the market savvy. Barry seems to have a knack for keeping up with Google algorithm updates, which he blogs about from his Search Engine Roundtable Blog.

Twitter: https://twitter.com/rustybrick

Linkedin: https://www.linkedin.com/in/rustybrick

18. Seth Godin

Seth Godin is a much-acclaimed author with many best sellers to his credit. The entrepreneur has been acknowledged as an agent of change. Godin has authored 10 books that have been bestsellers around the world. He is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings. Seth was founder and CEO of Yoyodyne, a leading interactive direct marketing company, which Yahoo! acquired in late 1998. He is an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Twitter: https://twitter.com/ThisIsSethsBlog

19. Lee Odden

Lee Odden is a consultant and a huge fan of integrated marketing and PR. He is the author of the famous book "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing." Lee is a renowned public speaker as well and has spoken at key events all over the world from New York to London to Hong Kong to Moscow. He is the CEO at TopRank Online Marketing, which offers digital marketing consultancy to leading companies such as Dell, StrongView, McKesson, and LinkedIn. He has found mention in the Wall Street Journal, The Economist, and the New York Times for his digital marketing expertise.

Twitter: https://twitter.com/leeodden

Linkedin: https://www.linkedin.com/in/leeodden

20. Renee Blodgett

Renee Blodgett is CEO and Founder of Magic Sauce Media. It is a consultancy involved in branding, social media, marketing, PR and corporate communications. Renee has worked with many leading global companies around the world on their product and corporate business, social media and marketing strategies. She has also worked with large-sized technology companies in the B2B and B2C space and with start-ups from 11 countries. She assists companies who already have a presence in the states and those needing one.

Twitter: https://twitter.com/magicsaucemedia

Linkedin: https://www.linkedin.com/in/reneeblodgett

21. Christopher Penn

Christopher Penn, the co-founder and chief data scientist at Trust Insights, is a highly acclaimed digital marketer and strategist. With his immense and unmatched expertise in digital marketing and marketing technology, this highly recognized thought leader, author and speaker has steered numerous companies to the pinnacle of success. The 2019 IBM Champion in IBM Analytics is also the co-founder of the innovative PodCamp Conference. He also co-hosts the popular marketing podcast, Marketing Over Coffee. As a renowned keynote speaker, Penn is in huge demand across the globe at premier digital marketing conferences. Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional.

Twitter: https://twitter.com/cspenn

Linkedin: https://www.linkedin.com/in/cspenn/

22. Ian Cleary

Ian Cleary is the founder of RazorSocial, an award winning marketing tech blog. He has extensive experience in the tech and social media industries, spanning more than 15 years. He currently works with clients worldwide on marketing consultancy and training programs focused on content marketing and building relationships. RazorSocial also runs a popular blog geared toward both the tech and social aspects of the marketing industry.

Twitter: https://twitter.com/IanCleary

Linkedin: https://www.linkedin.com/in/iancleary/

23. Brian Halligan

Brian Halligan is the CEO and co-founder of Hubspot, which provides software, resources, and services to help startup companies grow and increase their market presence. Brain has co-authored several books in the marketing field, including “Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.” He was awarded the New England award at Ernst & Young Entrepreneur of the Year in 2011.

Twitter: https://twitter.com/bhalligan

Linkedin: https://www.linkedin.com/in/brianhalligan

24. Christoph Trappe

The Authentic Storyteller is the name that Christoph Trappe is globally known as. He is a career storyteller, a global keynote speaker, avid blogger and author, helping hospitals across the United States share their authentic stories. He was named by the IMA as Internet Marketer of the Year in 2015. The content marketing expert is a popular face at global conferences and is acknowledged as one of the top 100 most influential content marketers. Christoph is a member of the Internet Marketing Association’s Executive International Council. At Voxpopme, he and his team are advisors to companies across the United States. The team works closely with clients to help them implement content strategies.

Twitter: https://twitter.com/CTrappe

Linkedin: https://www.linkedin.com/in/christophtrappe

25. Aleyda Solis

Aleyda Solis is a global SEO consultant, providing services through her company Orainti. Forbes listed her as one of the top 10 Digital Marketing specialists to follow in 2015, and she was one of Entrepreneurs 50 Online Marketing Influencers to Follow in 2016. Her career has seen her working for companies in the United States, Central America, and Europe with her company Orainti.

Twitter: https://twitter.com/aleyda

linkedin: https://www.linkedin.com/in/aleyda/

26. Mitch Joel

Mitch is one of the best-known and highly influential technology and innovation experts. He has the ability to inspire audiences to try new technologies and can ensure better customer engagement with his unique strategies. The Marketing Magazine calls him the Rock Star of Digital Marketing and one of the leading digital visionaries of North America. He is the founder of Six Pixels Group, a global digital marketing agency focusing on technology's influence on consumer behavior. He has been named one of the top 100 online marketers in the world and is recipient of the highly-prestigious Canada’s “Top 40 Under 40” and is included in Thinkers 50's Radar Class of 2021.

Twitter: https://twitter.com/mitchjoel

Linkedin: https://www.linkedin.com/in/mitchjoel/

27. Ann Smarty

Ann offers her services and knowledge through SeoSmarty.com. She has a particular focus on blogging and online marketing consultation with 15 years of experience in her field. Aside from her presence at SeoSmarty, Ann is also the founder of MyBlogGuest, MyBlogU, and Viralcontentbee.com.

Twitter: https://twitter.com/seosmarty

Linkedin: https://www.linkedin.com/in/annsmarty

28. Chris Ducker

The famed author of the bestseller “Virtual Freedom,” Chris Ducker also is a speaker and entrepreneur. He is originally from the United Kingdom, where he has founded numerous businesses such as co-working spaces and an outsourced call center facility. Chris is a prevalent podcaster and maintains his own business blog.

Twitter: https://twitter.com/ChrisDucker

Linkedin: https://ph.linkedin.com/in/chrisducker

29. Robert Rose

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute. He is also the senior contributing consultant for Digital Clarity Group. Robert is known for his creative and technical strategies that are customized to match the needs of each client. He has worked with some of the biggest names such as AT&T, The Bill & Melinda Gates Foundation, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG. Strategizing digital marketing ideas for entertainment and media brands is what he loves to do.

Twitter: https://twitter.com/Robert_Rose

Linkedin: https://www.linkedin.com/in/robrose

30. Kristi Hines

Kristi Hines has a long career as a professional blogger, ghostwriter, and freelance writer. Her blog Kikolani features blogging tips for personal, professional, and business bloggers to help them succeed in search and social media marketing. Kristi has worked for many big name brands, including American Express, Bigcommerce, HubSpot, KISSmetrics, Search Engine Watch, Social Media Examiner, and Capital One.

Twitter: https://twitter.com/kristileilani

Linkedin: https://www.linkedin.com/in/kristihines

31. Bill Slawski

Bill Slawski is a leading expert on SEO-related patents and the founder and president of the immensely popular Seobythesea, Inc. His blog began in 2005 with the purpose of informing people about a grassroots gathering of people interested in internet marketing and search engines in Havre de Grace, Maryland. As time went on, his blog became a place where he kept track of search-related research and patents and wrote about search engine optimization and other topics. He expresses a commitment to fair and impartial offerings of information in and about the SEO and marketing industry.

Twitter: https://twitter.com/bill_slawski

Linkedin: https://www.linkedin.com/in/slawski

32. Jeff Bullas

Jeff Bullas is a speaker and Market Strategist whose main focus is in corporate and personal branding through the use of social media. He runs a popular blog on his self-titled website, JeffBullas.com, where you can also find his book, “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.” He is also the host of "The Jeff Bullas Show" podcast where he interviews a variety of entrepreneurs. It should go without saying that Jeff’s expertise in the field is extensive, with his works being featured by the likes of Forbes and the New York Times.

Twitter: https://twitter.com/jeffbullas

Linkedin: https://www.linkedin.com/in/jeffbullas/

33. Heidi Cohen

Heidi Cohen is the Chief Content Officer of Actionable Marketing Guide. Her expertise lies in her approach towards marketing, by taking difficult concepts and bringing them to an easily understood level. She currently runs her own consultant company, Riverside Marketing Strategies, and teaches graduate-level marketing classes at institutions such as New York University, SUNY-Hunter College, and Rutgers.

Twitter: https://twitter.com/heidicohen

Linkedin: https://www.linkedin.com/in/heidicohen

34. Bernie Borges

Bernie Borges is a one of the best-known B2B marketers. His achievements include a slew of tech ventures in New York, Silicon Valley and Florida. Borges is the former CEO of Find and Convert and Executive Producer of the Social Business Engine, a digital media property that deals with video, podcasts and journals. Borges has authored Marketing 2.0, a popular book on social media strategy.

Twitter: https://twitter.com/bernieborges

Linkedin: https://www.linkedin.com/in/bernieborges

35. Todd Wheatland

Todd Wheatland is a reputed and highly established global marketing speaker and author and has been named as one of the Top 25 Social Media Experts by LinkedIn. He serves an an advisor to a variety of marketing companies. Earlier in his career, Todd was based in Paris as VP of Thought Leadership for Fortune 500 workforce solutions company Kelly Services. Todd is one of 15 CMOs listed by FierceCMO on their watch list and also Content Marketer of the Year Finalist.

Twitter: https://twitter.com/toddwheatland

Linkedin: https://www.linkedin.com/in/wheatland/

36. Oli Gardner

Oli Gardner is the founder of Unbounce and has most probably seen and reviewed more landing pages than anyone else. He is passionate about online marketing and an expert at identifying and correcting bad marketing practices. Oli Gardner is an international speaker of immense repute. He wants to put an end to marketing mediocrity by advocating more intense use of data-informed copywriting, design, interaction, and psychology. He is convinced that this can help in delivering a more delightful experience for both marketers and customers.

Twitter: https://twitter.com/oligardner

Linkedin: https://in.linkedin.com/in/oligardner

37. Andy Crestodina

Andy Crestodina is the co-founder and the Strategic Director of Orbit Media, a Chicago-based award-winning design company. He is a top-ranked speaker at national conferences and has written some of the biggest blogs. Andy has been providing web strategy and advice to businesses over the past 15 years. He has written hundreds of articles on content marketing topics for dozens of blogs and media websites. He prefers to blog on topics like content strategy, search engine optimization, social media, and analytics. He has written the book, "Content Chemistry: The Illustrated Handbook for Content Marketing."

Twitter: https://twitter.com/crestodina

Linkedin: https://www.linkedin.com/in/andycrestodina/

38. Chad Pollitt

Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former US Army Commander. Today, he is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He is also the co-founder of the award-winning digital publication, Relevance.com. He has authored ‘The Native Advertising Manifesto,’ ‘The Content Promotion Manifesto’ and “51 Things Your Mother Taught You About Inbound Marketing.” He also contributes regularly to the Huffington Post, Guardian, Social Media Today and other media outlets. Chad has been named as one of the top five content marketing thought leaders and is among the top 20 CMO influencers.

Twitter: https://twitter.com/ChadPollitt

Linkedin: https://www.linkedin.com/in/chadpollitt

39. Jon Loomer

Jon Loomer is an author, strategist and speaker but above all he is an acclaimed Facebook marketing coach and an early advocate of using Facebook for business purposes. Jon launched Jon Loomer Digital in 2011, and later established JonLoomer.com and his personal Facebook page where he posted input and resources for Facebook marketing research, guides and tutorials. JonLoomer.com was recognized as one of Top 10 Social Media Blogs of 2013, 2014 & 2015 by Social Media Examiner.  It has today become the most comprehensive online resource of advanced Facebook marketing tips and tutorials. Content is updated on this site very regularly.

Twitter: https://twitter.com/jonloomer

Linkedin: https://www.linkedin.com/in/jonloomer

40. Carla Johnson

Carla is a globally-acclaimed speaker and storyteller with a unique and entertaining style of her own. She is also a prolific author. Carla has worked with many top architects and actuaries, executives and volunteers, innovators and visionaries over the past two decades. Her book "Experiences: The 7th Era of Marketing" traces her work with the top Fortune 500 brands and has also set the benchmark for a powerful new way for marketing to create value for businesses. More recently, she has released "Re:Think Innovation," a source for idea generation in entrepreneurship. She has been named one of the top 10 global business-to-business marketing influencers and one of the top 50 women in marketing, She has been traveling across the globe, sharing her views and ideas on cultivating innovation and creativity.

Twitter: https://twitter.com/CarlaJohnson

Linkedin: https://www.linkedin.com/in/carlajohnson

41. Ramon Ray

Writer of the bestselling “Technology Solutions of Growing Business,” Ramon Ray is a prominent journalist and editor. A tech evangelist and global speaker, Ramon has founded four different companies over his extensive career and still maintains three of them today. Ramon is also the editor and founder of the Smart Hustle Magazine.

Twitter: https://twitter.com/ramonray

Linkedin: https://www.linkedin.com/in/ramon-ray-29856

42. Ardath Albee

Ardath Albee is one of the top names in B2B Marketing. The founder and CEO of her firm, Marketing Interactions, Inc., she is a strategist with a great track record. She brings 30 years of experience in business management and marketing experience to her clients to help them handle complex sales tasks and create vibrant e-Marketing strategies. This involves using highly communicable content platforms to turn prospects into buyers. Her book, "e-Marketing Strategies for the Complex Sale" was published by McGraw-Hill and has won her numerous accolades.

Twitter: https://twitter.com/ardath421

linkedin: https://www.linkedin.com/in/ardathalbee

43. Justin Cutroni

Another author and best-seller in his field, Justin Cutroni currently works as a Google Analytics Advocate where he works with educational, product, and sales and marketing teams throughout the company. Justin’s blog, Analytical Talk, focuses primarily on analytics, but comes off as both easy to understand and highly insightful. Justin has been nominated for both Innovator of the Year in 2011 and Most Influential Contributor in 2012 by the Web Analytics Association and the Digital Analytical association, respectively.

Twitter: https://twitter.com/justincutroni

Linkedin: https://www.linkedin.com/in/justincutroni/

44. Marcus Sheridan

Marcus Sheridan began his first business of installing swimming pools with two friends right after college. He used incredible innovations using inbound and content marketing to overcome the collapse of the housing market. Within nine years of establishing his company, River Pools and Spas became the largest pool installers in the US and currently has the most visited swimming pool portal in the world. Sheridan started his sales/marketing/and personal development blog, The Sales Lion, in 2009. The Sales Lion brand is now synonymous with inbound and content marketing excellence and has found mention in many industry publications. Marcus Sheridan is now a busy speaker, delivering riveting keynotes around the globe and offering consultations to top businesses and brands..

Twitter: https://twitter.com/TheSalesLion

Linkedin: https://www.linkedin.com/in/marcussheridan

45. Nadav Dakner

Nadav Dakner is the CEO and Founder of InboundJunction, a content marketing firm based out of Israel. Another big name in marketing, Nadav assists many well-known businesses and groundbreaking startups to boost their online presence through the use of SEO, PR, and social media. He is also a contributor to The Daily Egg, a highly popular online resource for digital marketing.

Twitter: https://twitter.com/nadavdakner

Linkedin: https://il.linkedin.com/in/ndakner

46. AJ Kohn

Owner of the interestingly-named blindfiveyearold.com, AJ Kohn’s online marketing firm specializes in search. With over twenty years of experience in the industry, Kohn takes an interesting stance on SEO, which is “to treat search engines like they are blind five year olds.” His unique thought process seems to be well received in the world of marketing. Blindfiveyearold provides a range of services, including marketing and product strategy, SEO, and PPC to customers worldwide.

Twitter: https://twitter.com/ajkohn

Linkedin: https://www.linkedin.com/in/ajkohn

47. Nadya Khoja

Nadya Khoja has a tough job as the Head of Content & Organic Growth at Sunnyside. She not only develops some truly lively marketing content but is also a passionate cook. She runs an underground apartment restaurant called Chez Lisgar. Nadya knows how to create content that her audience will love engaging with. To date, she has contributed to more than 30 marketing and business blogs and publications. This includes The Huffington Post, The Next Web, SumoMe and more. Nadya Khoja has a B.A. in Devised Theatre and a Master's in Digital Media.

Twitter: https://twitter.com/nadyakhoja

Linkedin: https://ca.linkedin.com/in/nadyakhoja

48. Paul Roetzer

Paul Roetzer is a marketing professional with a brilliant track record. He proved his mettle working for seven years at a PR and marketing firm before he decided to try something new. He started PR 20/20 in November 2005, which was born out of his obsession with evolving the marketing agency model. He has also authored "The Marketing Agency Blueprint" (Wiley, 2012) and "The Marketing Performance Blueprint" (Wiley, 2014). He has also played a stellar role in creating the Marketing Artificial Intelligence Institute and Marketing Score.

Twitter: https://twitter.com/paulroetzer

Linkedin: https://www.linkedin.com/in/paulroetzer

49. Andrew Davis

Andrew Davis is an internationally acclaimed keynote speaker and has authored many important and popular books on marketing. He is well known as the founder of Monumental Shift, the world’s premier talent agency for marketing thought leaders. In his early days, Andrew created programming for television and also produced content for the Today Show on NBC. He also wrote for Charles Kuralt and worked for the famous show, The Muppets. Soon after, he co-founded a hugely successful digital marketing agency. Andrew Davis has also done marketing campaigns for companies of all sizes, from start-ups to Fortune 500 brands.

Twitter: https://twitter.com/drewdavishere

Linkedin: https://www.linkedin.com/in/drewdavishere

50. Jeff Coyle

Jeff Coyle, the co-founder and chief strategy officer for MarketMuse, is an expert in the field of AI content marketing. He is also a prolific speaker for events, webinars, and various podcasts. Prior to his time with MarketMuse, Jeff led the traffic, search and engagement team with TechTarget, a known leader in B2B publishing. He is a big believer in efficiency and productivity optimization and uses his knowledge of AI content marketing to help businesses ensure that their content achieves maximum results.

Twitter: https://twitter.com/jeffrey_coyle

Linkedin: https://www.linkedin.com/in/jeffcoyle/

51. David Beebe

David Beebe is one of the most entertaining and influential brand storytellers, content marketers, and speakers specializing in brand storytelling. He was VP of Global Creative and Content Marketing at Marriott Intl. Here, he led a global team of over 120 people handling content marketing for 30 plus brands. He is the brain behind names like Marriott Content Studio, Marriott Traveler, and “M Live”. He was named by Ad Age as their 40 under 40 Forward Thinkers in Marketing list in 2017. AdWeek recognized him as one of their 100 Top Creatives in Marketing in 2016. Beebe worked for seven years at Disney/ABC, as VP, Digital Content Studio and served as EP on webisodes for Ugly Betty, Grey’s Anatomy, Desperate Housewives, Cougar Town, and Scrubs. He was recipient of TV Academy Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience. Beebe is in partnership with brands to produce branded content and also manages develop content marketing strategies.

Twitter: https://twitter.com/davidbeebe

Linkedin: https://ca.linkedin.com/in/davidbeebe

52. Allen Gannett

Mr. Allen Gannett is founder CEO of TrackMaven, Inc. He also serves as the Chief Marketing Officer of Employ Insight LLC and founded and served as partner for Acceleprise. The much sought-after speaker was associated with Splash Networks. He is one of the leading Global Shapers of the World Economic Forum, a member of the Young Entrepreneur Council and a Member of the Sandbox Network. Future Civic Leaders was his brainchild. There are articles about his achievements in the Washington Post and he was also named one of Top Techies in 2011 by DC Magazine. He served as a Director of TrackMaven Inc. Allen the author of "The Creative Curve," published by Penguin Random House.

Twitter: https://twitter.com/Allen

Linkedin: https://www.linkedin.com/in/allengannett

53. Alex Hisaka

Alex Hisaka is one of the 20 Top Ranked Brand Marketers on toprankblog.com. The PR professional and digital marketing guru is the former Head of Global Content Marketing at LinkedIn. Backed by over 15 years of rich industry experience, Alex has been able to create a significant following of industry professionals who trust her capabilities and insight to create the right impact on social media. She is an expert in creating content that engages, educates and ultimately helps people.

Twitter: https://twitter.com/alexhisaka

Linkedin: https://www.linkedin.com/in/alexhisaka

54. Julia McCoy

Julia McCoy, a serial content marketer is named among the top 30 content marketers across the world. Listed on Forbes as a thought leader, Julia started showing her creative genius at an early age. At 13, she had written a 200-page book, taught herself internet marketing, and even built a site with GoDaddy. She founded Express Writers, a content agency when she was just 19. Julia is also a best-selling author and is the creator of The Practical Content Strategy Certification Course. She is the host of the Write Podcast and Twitter Chat #ContentWritingChat. Julia has a passion for sharing what she knows and does it through her books and her online courses, which has a large number of followers and subscribers. The wife and mom is a confirmed coffee addict.

Twitter: https://twitter.com/JuliaEMcCoy

Linkedin: https://www.linkedin.com/in/juliaemccoy

55. Michele Linn

Michele Linn, among the earliest employees of CMI, was formerly an advisor on editorial strategy. While at CMI, she dealt with editorial, including blogs and annual research, and played a key role in increasing the number of subscribers. Currently, she is the co-founder and chief strategy officer for Mantis Research. Michele was named one of Folio's Top Women in Media (Corporate Visionary). Michele believes in providing practical and approachable content marketing advice to marketers while helping them improve how they work so that they can achieve better results for their companies. She has published hundreds of articles on the topic and is a popular speaker at industry events.

Twitter: https://twitter.com/michelelinn

Linkedin: https://www.linkedin.com/in/michelelinn/

56. Pam Didner

Pam Didner is a leading content marketing strategist, author, and speaker. She authored the book "Global Content Marketing" which was named as The Top 10 Marketing Books of 2014 by Inc. The book’s unique selling proposition was that it was the first one to offer a comprehensive process for scaling content across regions. Didner specializes in creating marketing plans that can meet local marketing needs while expanding the brand’s reach globally. She also writes for the Guardian, Relevance.com, The Huffington Post, and many others.

Twitter: https://twitter.com/PamDidner

Linkedin: https://www.linkedin.com/in/pamdidner

57. Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, author, columnist and speaker. She specializes in the areas of digital marketing and media, with sharp focus on content strategy, content marketing and converged media. She has worked with leading brands across the globe on digital marketing innovation. Her clients include start-ups, non-profits and Fortune 100 brands. She has to her credit what is arguably the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. She played a stellar role as vice president at Econsultancy and launched the company's U.S. operations. Under her leadership, the company grew and started earning profits within one year. She has delivered many public speeches on topics related to digital marketing, advertising, and media.

Twitter: https://twitter.com/lieblink

Linkedin: https://www.linkedin.com/in/rebeccalieb

58. Deana Goldasich

CEO of Well Planned Web, the agency that develops and distributes content for B2B websites and companies with complex sales cycles, Deana Goldasich is a big name in content marketing. She founded the Well Planned Web in 2009 and has technical service providers, healthcare services, and e-commerce businesses as her clients. Earlier, Deana had created content strategies for major names like Home Shopping Network, Wolfgang Puck, American Cancer Society, and the Texas Department of Criminal Justice. She has been a featured speaker for many years now at Content Marketing World, American Marketing Association, Digital Summit, and the National Speakers Association.

Twitter: https://twitter.com/goldasich

Linkedin: https://www.linkedin.com/in/deanagoldasich

59. Erika Heald

With more than 15 years of experience in helping technology minors and Fortune 500 companies get their content management processes right, Erika Heald is clearly one of the top professionals in this domain. She is the Chief Content Officer for Spin Sucks and has a penchant for helping companies achieve their targeted lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Erika has also worked at Anaplan, Highwire PR, and Achievers and helped their content marketing teams achieve high performances consistently.

Twitter: https://twitter.com/SFerika

Linkedin: https://www.linkedin.com/in/erikaheald/

60. Jon Wuebben

Jon Wuebben is the founder and CEO of Content Launch. It takes pride of place as being the first comprehensive content marketing platform built specifically for digital marketing agencies and SMBs. At Content Launch, Jon provides killer content strategy consultation for top businesses. Jon has also authored "Future Marketing: Winning in the Prosumer Age" and "Content is Currency: Developing Powerful Content for Web & Mobile." Jon is an acclaimed speaker and has spoken at dozens of industry marketing conferences around the world.

Twitter: https://twitter.com/jonwuebben

Linkedin: https://www.linkedin.com/in/jonwuebben/

61. Jon Burkhart

Jon Burkhart is a much-acclaimed keynote speaker and strategist with a passion for storytelling and marketing. His specialty lies in the creation of playful and surprising content. Jon holds the unique 8 for 8 record as a speaker at SXSW Interactive and is the world’s first person to speak at the world's largest tech festival for eight years in a row. He heads the banter/board member of Sports & Entertainment Alliance In Technology (SEAT). This is the marketing team of top sports organizations such as NBA, MLS, Premier League, NASCAR, Formula 1, Rugby Union and others who meet to compare and exchange notes. Jon has also co-authored "Newsjacking: The Urgent Genius of Real-time Advertising" (Thames & Hudson) and "Hacker Maker Teacher Thief and Constant Curiosity" (2018). The accomplished speaker has spoken in 30 different countries. His client list includes some of the most famous brands including Channel 4, eBay, MTV, Starbucks, and Google. Jon also enjoys his role as a workshop facilitator and emcee.

Twitter: https://twitter.com/jonburkhart

Linkedin: https://uk.linkedin.com/in/jonburkhart

62. Bert Van Loon

Bert Van Loon is an established, experienced and reputed content marketing professional. He has helped numerous brands attract their targeted audience and knows how to turn eyeballs into tangible business. This highly acclaimed keynote speaker is in demand across the globe for his expertise on European marketing events. He is also the author of "The Agile Content Marketing Roadmap."

Twitter: https://twitter.com/bertvanloon

Linkedin: https://www.linkedin.com/in/bertvanloon/

63. Ahava Leibtag

Ahava Leibtag has a passion for content and believes that she has it in her to take on the most challenging content projects and make them successful. She deals with everything - from education to healthcare and even hip-hop. Ahava has more than 15 years of experience in marketing and writing and is one of the best known content experts. She penned "The Digital Crown: Winning at Content on the Web" in 2013. Ahava is the President and founder of Aha Media Group, a Washington-based content consultancy.

Twitter: https://twitter.com/ahaval

Linkedin: https://www.linkedin.com/in/ahavaleibtag

64. Joe Lazauskas

Joe Lazauskas is a technology and marketing journalist contributing regularly to key publications in this niche. As the editor-in-chief of Contently and its flagship publication The Content Strategist, Joe has contributed highly valuable content that has benefited readers immensely. Joe also writes for Fast Company. He regularly contributes to the Mashable, Digiday, The Huffington Post, and Forbes, among other publications. Joe is a former editor-in-chief of The New York Egotist and The Faster Times.

Twitter: https://twitter.com/JoeLazauskas

65. David Reimherr

David Reimherr is a marketing personality with more than 20 years of experience in sales, marketing, strategy, and branding. He is of the firm opinion that marketing can be done in many ways and there is no one right way to do things. David believes in using a mixture of tried and true marketing techniques alongside cutting-edge marketing tools and powered innovative strategies to deliver the best possible results.

Twitter: https://twitter.com/davidreimherr

Linkedin: https://www.linkedin.com/in/davidreimherr

66. Heather Taylor

Heather is a writer, filmmaker and media and communications specialist. She was listed by Brand Republic as one of the top 200 most influential bloggers. She is the co-founder of creative studio Cereal Made. Heather has also worked as acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. She is a speaker in demand at events on social media, marketing, community, and filmmaking. She is also a consultant for media strategy and has worked with a number of startups and charitable organizations.

Twitter: https://twitter.com/heatherataylor

Linkedin: https://www.linkedin.com/in/heatherannetaylor/

67. Carmen Hill

Carmen Hill is an experienced content strategist known for her unique and innovative ways and strategic thinking. With over two decades of rich and diverse experience, she is one of the most sought-after content management specialists. She has worked as a TV journalist, writer, content strategist, and marketing director. As Content Director at Babcock & Jenkins, Carmen created an award-winning content marketing practice. She has worked with clients like Adobe, Autodesk, Google, and Xerox. She was the head of the marketing team at Connective DX and helped organize the Delight Conference. She is now an independent consultant.

Twitter: https://twitter.com/carmenhill

Linkedin: https://www.linkedin.com/in/carmenhillpdx/

68. Pamela Muldoon

Pamela Muldoon is a unique bundle of talent with her 30+ years behind the mic and 25+ years of marketing experience. Pamela was a radio personality and did voiceover talent and podcast hosting. She has been professionally podcasting since 2009 and has worked as Podcast Network Director for the Content Marketing Institute. Currently, she works as the director of content strategy for Avalara. Her credits in podcasting include Content Marketing 360 and Content Marketing NEXT.

Twitter: https://twitter.com/pamelamuldoon

Linkedin: https://www.linkedin.com/in/pamelamuldoon

69. Barry Feldman

Barry Feldman, the founder and President of Feldman Creative, is a content marketing strategist of repute and also a copywriter, creative director, speaker, and author rolled into one. He specializes in providing marketing advice and also delivers marketing content of great value when he dons the hat of a writer and creative strategist. Barry has a brilliant track record of helping organizations forge meaningful business relationships and driving their enterprise to incredible heights with his decades of experience in digital marketing. Barry believes in crafting marketing strategies based on a mix of time-tested and creative moves. With his team’s penchant for pushing the boundaries, Feldman Creative has emerged as one of the leading rock stars in digital marketing services.

Twitter: https://twitter.com/feldmancreative

Linkedin: https://www.linkedin.com/in/feldmancreative

70. Peter Loibl

Peter Loibl was appointed as head of sales for Content Marketing Institute & The Content Advisory in 2019. With over a decade and half of media experience, Loibl has also worked at Content Marketing Institute and Crain Communications. At BtoB, he played an instrumental role in acquiring some of the largest technology accounts for the company. Loibl also was Account Executive at American Business Media and worked on the Sports Desk of both the Columbus Dispatch and Columbus This Week. A graduate of the Ohio State University with a Bachelor of the Arts in Journalism, Loibl has an Advanced Media Management certification at New York University and Northwestern University.

Twitter: https://twitter.com/peterloibl

Linkedin: https://www.linkedin.com/in/peter-loibl-b04b582/

71. Jacquie Chakirelis

Jacquie is a digital media professional working with the top media companies in the country. Jacquie has founded numerous start-ups, including Family Matters Media, a nationally-syndicated radio program. Her podcast has attracted national sponsors as well as digital content partnerships with top web properties. She has won five Society of Professional Journalist awards for work on women’s and children’s health and two Addy awards. She is a partner with Aviatra Accelerators, which helps women start and sustain a business by giving them the necessary resources and support. She is a national speaker and addresses topics related to social media, marketing, and entrepreneurship.

Twitter: https://twitter.com/jacquiechak

Linkedin: https://www.linkedin.com/in/jacquiechakirelis/

72. Eli Schwartz

Eli Schwartz is a distinguished growth advisor, consultant, speaker, instructor, and author of the best selling SEO guide, "Product-Led SEO." He has also been a guest author for numerous publications such as Huffington Post, Semrush Blog, TechNews, and others. Eli works with a variety of businesses from small startups to house names such as Coinbase, WordPress, Gusto, and Tinder. Whether he's helping build SEO acquisition channels or connecting businesses through partnership arrangements, Eli's knowledge and expertise in marketing and growth has been proven time and time again.

Twitter: https://twitter.com/5le

LinkedIn: https://www.linkedin.com/in/schwartze/

73. J K. Kalinowski

Joseph JK Kalinowski is the creative director at Content Marketing Institute. He is responsible for marketing and content creation and collaborates with the sales team to plan projects from scratch and execute them successfully. JK is a risk-taker and loves to take challenges head-on. He also has a sharp eye for details and loves to capture those striking moments of inspiration on paper. He specializes in visual strategy, design, and visual inspiration.

Twitter: https://twitter.com/jkkalinowski

Linkedin: https://www.linkedin.com/in/joseph-jk-kalinowski-0312886

74. Pam Kozelka

Pam Kozelka is the Vice President of Operations at SocialTract and has helped numerous online marketing businesses hit their goals. She also holds the position of Manager of The Tilt, and email newsletter for content creators. Pam has an impressive background in social work and values feedback from customers, which she considers to be the most valuable aspect of her job. She has been working in the area of CMI Golf for Autism for over a decade now and is also associated with many nonprofit organizations.

Twitter: https://twitter.com/pamkozelka

Linkedin: https://www.linkedin.com/in/pamkozelka

75. Russell Sparkman

Russell Sparkman, an expert in purpose-focused content marketing, began his sterling career with the launch of One World Journeys in 2000 as a branded content experience for Seiko Epson Corporation. This brilliant content strategist is also an expert information architect, executive producer, photographer, and videographer. He has shown his prowess in this domain for various Nonprofit and Government clients and projects. Russell has been a featured presenter and conducted many workshops at Content Marketing World, American Marketing Association Nonprofit Conference, Social Media Summit, and Intelligent Content Conference. He is the producer of the annual Content Marketing Retreat.

Linkedin: https://www.linkedin.com/in/russellsparkman

76. Ehsan Jahandarpour

Founder of Growth Hack Center, Ehsan Jahandarpour has been featured in many prominent business publications such as Forbes and Business Insider. Ehsan’s blog and master class tutorials offer his exceptional experience and knowledge to both major businesses and the individuals seeking to learn more about business marketing.

Twitter: https://twitter.com/jahandarpour

Linkedin: https://au.linkedin.com/in/ehsanjahandarpour

77. Brian Sooy

Brian Sooy has founded Aespire, a marketing communications agency that’s associated mostly with mission-driven organizations.  He is also the design director of Aespire. With over 30 years of experience as a design professional, Brian is one of the best in business. He advises mission driven organizations on leadership, marketing and communications. Brian has also penned "Raise Your Voice: A Cause Manifesto," a practical and inspirational book that helps individuals understand the purpose and identity of an organization. He also serves on the board of directors of Second Harvest Food Bank of North Central Ohio and the board of Sonlife.

Twitter: https://twitter.com/briansooy

Linkedin: https://www.linkedin.com/in/briansooy

78. Chris Dayley

Chris Dayley is a master of conversion rate marketing (CRO) who focuses on results-driven client service. As the owner of Smart CRO, he has a proven track record of success and touts an average of 30% increased conversion rates for his clientele. Chris is also a well-traveled presenter and has spoken at numerous events, conferences, and educational opportunities. He has taken part as a speaker multiple times for Social Media Marketing World in addition to other events including Content Marketing Conference and Mozcon.

Twitter: https://www.twitter.com/chrisdayley

linkedIn: https://www.linkedin.com/in/chrisdayley/

79. Brody Dorland

Brody Dorland is a digital marketing professional with many successful projects under his belt. He is a data specialist and co-founder of DivvyHQ, the innovative Spreadsheet-Free Editorial Calendar Application. He has tried his hand at various aspects of marketing and is now a top-ranked digital marketing strategist. He has handled both traditional and online marketing projects successfully and has helped many businesses identify the best digital marketing plans for long term success. Brody also contributes regularly to the Content Marketing Institute, Thinking Bigger Business Magazine, and Smart Computing Magazine.

Twitter: https://twitter.com/brodydorland

Linkedin: https://www.linkedin.com/in/bdorland

80. Craig Coffey

Craig Coffey is the Content Strategy and Marketing Manager for Eaton. Craig enjoys a great reputation as an expert B2B marketer with unrivaled experience in the areas of publishing, manufacturing, engineering, and professional services industries. Formerly at Lincoln Electric, he led the team that was behind the popular ARC Magazine. The publication was awarded the Content Marketing Award for Best New Print Publication in 2016.

Twitter: https://twitter.com/B2BinCLE

Linkedin: https://www.linkedin.com/in/b2bincle/

81. Jesper Laursen

Jesper Laursen founded the Native Advertising Institute and is also the CEO of Brand Movers and Media Movers. These companies are focused on content marketing and journalism respectively. Jesper is one of the best brains in content marketing and an in-demand speaker in corporate circles. He is also a big fan of native advertising and believes that it can help in getting your message across to the right people, at the right time, provided it is handled by an expert. Brand Movers is now hosting the biggest content marketing conference in Scandinavia called Clever Content.

Twitter: https://twitter.com/jesperlaursen

82. Brock Stechman

Brock Stechman is a successful serial entrepreneur and brand builder with a unique mix of creativity and business acumen. He has mastered the challenge of building and leading dynamic teams and successful companies. He is the co-founder of DivvyHQ, a planning and production software application for the content marketing industry. Earlier, he had founded a digital agency that specialized in content marketing, branding, website, and custom product development. Brock has worked with more than 150 companies and helped them connect with their audiences through creative approaches. He studied graphic communications at California Polytechnic State University in San Luis Obispo, California, where he graduated with honors.

Twitter: https://twitter.com/brockstechman

Linkedin: https://www.linkedin.com/in/brockstechman

83. Lisa Murton Beets

Lisa Beets is the research director at Content Marketing Institute with the responsibility of handling everything related to annual content marketing survey. Lisa also works with the institute’s consulting/advisory and sales teams to develop and report on custom research surveys. She has worked as a B2B journalist, and earned accolades with her skills as a managing editor, nonprofit communicator, small business owner, and editorial consultant/director. She has successfully handled a range of custom publishing projects. Lisa has edited eight books on content marketing.

Twitter: https://twitter.com/lisabeets

linkedin: https://www.linkedin.com/in/lisabeets/

84. Mike Murray

Mike Murray is president of Online Marketing Coach with over 30 years of experience in online and print publishing. He has also worked as an editor for daily newspapers and monthly business publications in health care, technology, and other domains. Mike has successfully shaped digital strategies for hundreds of businesses. He is a much sought after speaker at regional and national conferences and workshops. Mike is also a writer for Content Marketing Institute and others where he writes on online marketing related topics.

Twitter: https://twitter.com/mikeonlinecoach

Linkedin: https://www.linkedin.com/in/mikemitchellmurray/

85. Jason Stewart

Jason Stewart is a revenue-focused marketer, technologist, and content strategist. His area of expertise is account-based B2B marketing. He has many years of experience as a marketing professional and is laser focused on strategically leveraging marketing technologies to help boost growth and revenue. He is also the founder of the San Francisco Salesforce.com User Group. He is one of the first 500 certified Salesforce.com administrators. This sought-after B2B marketing speaker is in demand at top webinars and events such as Content Marketing World, Marketing Cloud, Conversion Conference, Digital Analytics Association, and many others.

Twitter: https://twitter.com/jstewart_1

86. Michael Kolowich

Michael Kolowich is an entrepreneur and digital media producer specializing in digital marketing domain. Besides being the Strategic Advisor for OpenExchange, Inc., Michael is also the founder of seven high-tech ventures, including two public companies. He is a revolutionary thinker and has done groundbreaking work in internet content. Michael is the founding publisher and columnist for Ziff-Davis' PC/Computing magazine. He is also the key architect and the producer of Mitt TV, which was the first internet TV channel developed for a presidential campaign.

Twitter: https://twitter.com/michaelkolowich

Linkedin: https://www.linkedin.com/in/kolowich/

87. Gina Czark

Gina Czark, the System Vice President of Public Relations and Content Strategy for CommonSpirit Health, is a strategic communications executive with over 15 years of experience in brand building and content creation. She is also an expert in social media, crisis communications, and consumer awareness campaigns. Previously at Northwell Health, Gina was responsible for all content initiatives across print, digital, social media, photography, and videography. She also established the award-winning social media department at New York Presbyterian Hospital.

Twitter: https://twitter.com/gczark

Linkedin: https://www.linkedin.com/in/gczark/

88. Martin Sumichrast

Mr. Martin A. Sumichrast is the co-founder and Vice Chairman of Siskey Capital, LLC. He is also the Chairman and Chief Executive Officer at Level Brands. Martin Sumichrast has been a passionate entrepreneur all his life. In 1993, he co-founded the Czech Fund. Through relentless effort and innovative approach, he helped transform the Czech Fund into an international brokerage operation with a presence in 12 countries.

Twitter: https://twitter.com/martysumichrast

linkedin: https://www.linkedin.com/in/martinsumichrast

89. Anuja Lath

Anuja is a highly successful serial entrepreneur with over 30 years of rich experience handling diverse ventures. The advertising professional has co-founded a range of businesses since 1986 with her first venture being Pugmarks Design Studio, which she co-founded. She also co-founded Pugmarks Inter Web Pvt. Ltd. in 1996 & Red Alkemi Online Pvt. Ltd. in 2005. Anuja specializes in creating design and handling process driven work environments. She is channelizing more than three decades of varied experience to design and develop meaningful and effective online applications based on the SaaS model.

Twitter: https://twitter.com/anujalg

Linkedin: https://in.linkedin.com/in/anujalath

90. Jeannine Rossignol

Jeannine Rossignol is an entrepreneur/business owner and has worked previously as the VP of Marketing for Xerox HR Services for more than 20 years. Jeannine is known for her amazing curiosity and decisiveness that helps her get a firm grip over the latest industry trends, insights and innovations and utilize them effectively in real marketing situations. She offers unrivaled expertise in content marketing, demand generation, social media and everything that’s digital. Jeannine is also a speaker in high demand.

Twitter: https://twitter.com/j9rossignol

Linkedin: https://www.linkedin.com/in/jeanninerossignol

91. James D’Orazio

James D'Orazio, owner of Practical Web Solutions, is a marketing expert who loves working with small and medium sized companies and advises them on creating strategies to drive profitable traffic to their websites. He recommends use of innovative, web-based technologies to drive up rankings of search engines so companies can achieve their SEO objectives. He is a lecturer in the department of marketing in Cleveland, OH. He is an expert in providing strategic knowledge to companies in order to boost their marketing prospects.

Twitter: https://twitter.com/jimdorazio

Linkedin: https://www.linkedin.com/in/jimdorazio

92. Laura Kozak

Laura Kozak is the VP of Operations at The Tilt. She is an avid blogger and has a great track record in helping companies get their content marketing strategies spot on. Formerly at CMI, she helped many companies understand the how-to of content marketing.

Twitter: https://twitter.com/lalakoz

Linkedin: https://www.linkedin.com/in/laura-kozak-a633922a

93. Vince Giorgi

Vince Giorgi is the Director of Content at Quantum Health where he leads content strategy for healthcare. He was a founding member of The Content Council. Vince is an experienced marketer and has created several award-winning strategies for top brands till date. This leading brand, marketing, and communications strategist works by collaborating with cross-disciplinary HWM teams to develop and deliver breakthrough content and digital strategies.

Twitter: https://twitter.com/vgiorgi

Linkedin: https://www.linkedin.com/in/vincegiorgi

94. Michael Marzec

Michael Marzec is a media and marketing professional with more than 30 years of media experience in this domain. He has been leading the efforts at Convero, the data-driven communication service, to build creative and powerful digital marketing strategies that can drive measurable engagement for clients belonging to a diverse range of industries.

Twitter: https://twitter.com/michaelmarzec

Linkedin: https://www.linkedin.com/in/michaelmarzec

95. Clare McDermott

Clare McDermott is the founder. of Ravn Research, which focuses on research and data journalism. She is the former chief editor of the bi-monthly Chief Content Officer magazine, published by the Content Marketing Institute for senior marketers. She is also the founder of Boston-based SoloPortfolio, which provides content for professional service firms and for management consulting and financial services companies. Clare holds a Masters in literature from Washington University and an MBA in finance and entrepreneurship from Babson College.

Twitter: https://twitter.com/soloportfolio

Linkedin: https://www.linkedin.com/in/claremcdermott

96. Colleen O'Hara

Colleen O'Hara is Vice President of Marketing for PCF Insurance Services. Formerly Executive VP of Marketing & Communications at Acrisure, she was the primary marketing resource for Acrisure’s Agency Partners and iwa responsible for programs to support the strategic direction and positioning of the network. Prior to her role at Acrisure, Colleen spent over four years as the Marketing Director at Britton Gallagher, an Agency Partner based in Cleveland, Ohio. Colleen has a very strategic approach, particularly on how to best provide marketing value and support in a highly impactful, but very scalable way to agency partners.

Twitter: https://twitter.com/clean_216

Linkedin: https://www.linkedin.com/in/colleenmohara/

97. Kelley Whetsell

Kelley Whetsell is the founder and President of Meeting Demands. She is passionate about two things: travel and connecting with new people. She also loves being part of dynamic, engaging events that can add proven value for her clients. Kelley has more than 20 years of experience in the meeting and event planning industry. She specializes in creating platforms that showcases the unique culture of clients and thus helps them in achieving their strategic goals and objectives.

Twitter: https://twitter.com/meetingdemands

linkedin: https://www.linkedin.com/in/kelleywhetsell/

98. David Drickhamer

David is a highly experienced leadership and management writer. He is also a researcher and journalist and has been working independently for over a decade to help businesses succeed by creating powerful content for them. David has honed the craft of telling clear and well-crafted stories. He has written and edited numerous business stories and worked with editors to develop articles, coordinate news coverage, and create powerful content.

Twitter: https://twitter.com/biznotboring

Linkedin: https://www.linkedin.com/in/ddrickhamer/

99. Christina Hoffman

This seasoned and award-winning digital Content Manager is an expert in content strategy and works on editorials, teams, and budgets. She is passionate about creating powerful and engaging great content that can provide high value to the end user. Christina Hoffman focuses on producing to-the-point, brand-building content and regularly creates blog posts, articles, scripts, e-newsletters, and social media feeds. She loves making new professional contacts.

Twitter: https://twitter.com/xthoffman

Linkedin: https://www.linkedin.com/in/christinarhoffman/

100. Jonathan Kranz

Jonathan Kranz is the principal of Kranz Communications. It is an award–winning writing firm known for their specialty in helping agencies deal with their challenges in the areas of marketing, advertising, and public relations. Jonathan penned the popular "Writing Copy for Dummies." Jonathan is a published author of short fiction in publications such as Missouri Review and Green Mountains Review, among others. He has taught writing courses at Harvard University Extension School, Emerson College, and Northeastern University. He also runs customized, in-house marketing/writing training programs for companies looking to create powerful content in-house.

Linkedin: https://www.linkedin.com/in/jonathankranz/

Staying up to date with current trends is critical to keeping a well-oiled marketing strategy. Be on the lookout for these top marketing influencers in 2024 and beyond.

Disclosure: Some of the people on this list are friends, partners, and other relationships that we love in the marketing industry.

This article was updated on July 12th, 2024. 

The post The Top 100 Marketing Influencers to Follow in 2024 appeared first on RELEVANCE.

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” - Ansel Adams

The importance of images in creating quality and engaging content cannot be disputed or discounted. However, it is imperative that the quality of the pictures you use is in sync with the value of your content.

Most of the images we see in the articles and blogs today are stock images that are sourced from cheap sites that do not place much importance on quality. You can pep up your content projects with some wonderful photographs and that too for free.

Here is a list of 25 of the best free stock photo websites for royalty-free images that can be used unreservedly to add value to your content.

Our researchers have made a conscious effort to ensure that the sites that are chosen offer photographs that are free from copyright restrictions or licensed under creative commons public domain dedication. You can copy, use and distribute the photographs for your needs without having to seek permission or informing those who have the rights to these images. However, some photographs may require acknowledgment.

You are therefore advised to determine whether these images are free or need some form of attribution by doing your own research.

1. Life of Pix

This site was launched and is currently owned by LEEROY. It is a Canada-based digital marketing agency popular for well-defined and high-quality photos. You can find images under various themes here including some popular topics and even mundane subjects. The photographs are clicked and submitted by photographers from across the world and are free to download and use anywhere. Mass distribution is not allowed.

The Best Part

The photographs have a very artistic touch to it and have been professionally curated. The collection is huge and there is no sign of any compromise on quality.

Conclusion

Life of Pix has emerged as a wonderful community of photographers passionate about photography and dedicated to delivering only the best clicks. There is no copyright attached to the images making it free for commercial use as well. Life of Pix is a trusted resource of high-quality free images that can be used in your content without any reservations.

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2. SplitShire

SplitShire is founded by the famous photographer Daniel Nanesou. The site has more than a thousand artistic photographs all clicked in a very professional manner. All the images are from the personal collection of Daniel Nanesou. They cover a variety of themes. These clicks can be used for free on any website content and for commercial purposes also with an acknowledgment of the source.

The Best Part

The images you can access on SplitShire are very trendy and can improve the value of your content, regardless of where they are posted. You have access to a wide choice of images under various topics.

The Conclusion

Images taken from SplitShire are safe to copy and reproduce on websites and web pages of others as these photographs are owned by a professional with a custom license. The library size is good enough for you to make the best choices quickly without having to spend a long time browsing for something that you are looking for.

3. Pixabay

Founded by tech experts Hans Braxmeier and Simon Steinberger, Pixabay is a popular free to use stock photos site. Pixabay was acquired by the very reputable online design platform Canva in May 2019. The images posted here are crowdsourced from Internet users around the world. The site is popular for its amazingly varied collection of images with over a million files already available and more pouring in.

The Best Part

A large percentage of the photographs on Pixabay are free to download and of extremely good quality as well which is a rare combination for websites of free stock photos. They have a professional curator on board to vet images for quality and legal validity.

The Conclusion

This site ranks when it comes to sourcing free stock images that do not compromise on quality. As it is now owned by a professionally-managed and reputed company like Canva, you can expect pictures of consistently high-quality for free for a long time in the future too.

4. PikWizard

You will love PikWizard if you are looking for top-quality pictures and images across a wide range of topics and niches. The site is designed very professionally and keeps adding popular topics to its collection of images which are among the best you can get for free on the internet. PikWizard is owned by Wavebreak Media, headed by the leading Irish entrepreneur and videographer, Sean Prior.

The Best Part

PikWizard offers a steady flow of images across diverse topics, all coming mostly from their dedicated contributors. Stock media producers share their wares on this site in huge numbers. And they are all available for free. They also offer the DesignWizard tool for quick on-page image editing which offers an easy way of adding text to images.

The Conclusion

PikWizard is a reliable and trusted online resource for accessing free stock photos for any topics. Browsing through the site for images of relevance to you is easy and quick, thanks to the user-friendly features. You cannot use these images on products for resale.

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5. Kaboompics

Kaboompics is an initiative by a Poland-based web designer, Karolina. She is the creative brain behind this free stock pictures website which is fast emerging as a great resource for some truly high-quality photos. You can use them for meeting any image needs, both individual and commercial.

The Best Part

You can get premium-quality pictures on possibly every topic under the sun at Kaboompics. Plus, you can use them any way you want for free, absolutely. Kaboompics allows you to use modified versions of their images too without restrictions.

The Conclusion

Kaboompics does not formally insist on any attribution but they do appreciate a bit of credit. The images can be used on blogs, social media, article decoration templates, and can even be printed on accessories such as T-shirts. You are encouraged to include photo credit with a link back to the site when possible as this will help in making the website more popular.

6. Reshot

Your search for a reliable resource for tons of free photos of top quality that can be used absolutely free ends at Reshot. It is a massive library of free stock photos, handpicked carefully and exclusive to the site.

The Best Part

Reshot offers a massive library of images that can be used even for commercial purposes without having to pay anything. The company is committed to bring together creative photographers and create a community that can offer visitors a steady stream of best visual content.

The Conclusion

Reshot is home to some of the best emerging photographers from across the world. The platform can be utilized for sharing free to use photographs for various types of projects. No attribution needed but credit sharing is welcomed by Reshot.

7. Burst

Burst was launched by Shopify, the popular ecommerce platform in 2017 with the aim of offering stock images without any royalty encumbrances or fees. While these photographs are usually designed for use in ecommerce platforms, they can also be used on any medium such as blog posts and social media posts.

The Best Part

Burst offers a huge library of royalty-free stock photos with images that are of superior quality and adhering to the current digital market trends. They have images that can be used for pepping up content across diverse topics.

The Conclusion

This is one of the best and most popular platforms for stock photos that are of amazingly good quality and free for use on any platform, even commercially. The library consists of pictures provided by users as well as professional photographers hired by Burst.  The Creative Commons Zero license allows free usage of photos for commercial purposes while the Custom license allows the use of Burst photos in products for resale. This comes with a sensitive use clause.

8. Freerange

Freerange was formed with the sole purpose of providing high-quality stock photographs for those looking for such photos for free. Their photographs can be used for both non-commercial and commercial use. They support the community of contributors by paying them when the ads alongside their submissions are clicked.

The Best Part

The photos are all of professionally quality and shot keeping in mind the current trends and needs of people. The images provided by in-house professionals are digitally clicked on Canon DSLR cameras or are from high-resolution Nikon scan of an original 35mm slide. The range is wide and the topics cover various areas of current interest.

The Conclusion

Freerange makes sure that the stock photos on their site are of the best quality by sharpening, color-correcting and cropping them appropriately. A lot of work goes into making the images stand apart. If you need the best quality photographs for your blog posts or social media accounts for free, then this is easily one of the sites you should have on your shortlist.

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9. Rawpixel

Rawpixel was founded by Robert Churchill to bring in one place the best shot photographs from qualified contributors. You can find thousands of high-quality photographs that meet the conventional and unconventional needs of users.

The Best Part

All photographs available on the site are royalty-free. There is a rich and varied collection of images available for almost any topic. There is a custom license that allows absolutely free use of these pictures even for commercial purposes.

The Conclusion

Rawpixel offers an expansive library of super-trendy, high-resolution images that can easily fit in and sync with your social media accounts and blogs. There are premium photograph options also available. All submissions are reviewed and vetted before making them available for visitors.

10. PicJumbo

PicJumbo is a stock photograph website launched by stock photographer Viktor Hanacek. You can find some of the best, royalty-free images on various topics and themes here. Pictures are free for use for commercial projects too.

The Best Part

You can find more than 2000 images on PicJumbo, all vetted by Viktor Hanacek who is a professional photographer with good knowledge about how the licensing process works for stock photographs. The images are of the finest quality and certain to add value to the content, regardless of where they are used.

The Conclusion

PicJumbo has emerged as a reliable resource for both individual and commercial users of stock images as they are aware that the photographs can be used risk-free and legally. Since 2013, when the site was launched, millions of free pictures have been downloaded by thousands of users to date.

11. Rgbstock

Rgbstock is one of the oldest websites in this niche. It was created in 2010 by a group of graphic artists and amateur photographers headed by Jay Simmons. The vast library with over 100,000 stock photos is mainly user-contributed and covers a large variety of topics and ideas.

The Best Part

The website has a custom license for providing free usage permission for commercial projects. Every submission is meticulously checked for adherence to the standards of the highest quality that the site is synonymous with. You can find pictures that are artistic and also those that meet the needs of a commercial project.

The Conclusion

Rgbstock stands apart as a website for stock photos managed by people who know how the industry works. The site’s custom license makes it safe for users to download and use the pictures. They are also isolated from legal tangles as there is a direct communication channel with the copyright holder available.

12. Epicantus

Created in 2014 by Daria Nepriakhina, a business strategist and entrepreneur, this Tumblr site offers photographs of high quality across diverse topics. The images can be downloaded and used for free. Daria has a few thousand photographs of her own on various subjects on the site.

The Best Part

A key USP of Epicantus is that the images are not like the ones you get from regular stock sites. These are unique and stylish. If you are looking for some unconventional photographs for your project, you are most likely to find them here.

The Conclusion

As this is a Tumblr site, there are design limitations involved. However, Epicantus overcomes this with some stellar pictures that are stylish, artsy and different. People in the pictures are shown in an unrecognizable way making these images safe for use, legally speaking. You can surely add some unique value to your content with these unconventional pictures.

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13. Unsplash

If you need a website that offers free photographs that are of the finest quality and has a well-rounded, artsy look is what you need, head straight to Unsplash. This is a popular site with a well-curated collection of strikingly beautiful photos by passionate and skilled photographers.

The Best Part

This is the site that can help you find some truly incredible camera work. The quality is amazingly consistent. The site covers a wide range of topics including textures and patterns, architecture, food and drinks, and even spirituality. There is a search tool available to help you find pictures from specific categories really fast.

The Conclusion

Unsplash has been making a splash in the world of free stock photography sites with their stunning clicks and a wide range of offerings. It is the best place to find high-quality and pertinent resources for a specific project. The site even allows you to create your own collections after signing up for an account. Unsplash also offers an iOS app for finding stock pictures for use on an iPhone or iPad. All they ask as acknowledgment is a simple credit with a link back to their profile.

14. Gratisography

If you want photographs that are not mundane but have fun elements and some surreal factors, it is clear that you need Gratisography. The photographs available on this website come as a breath of fresh air because of their uniqueness and amazing clarity. The site has a relatively small library of photographs when compared to other players in this niche but you are assured of quality stuff that can add great value to your projects.

The Best Part

Gratisography is the place to find that something weird and quirky you have been searching all over for your project. This site is best for those who have been through all those dull, stock photos from mundane sites and want something different and daring. The photos curated and presented by ace photographer and graphic designer Ryan McGuire are perfect on all parameters of quality and presentation.

The Conclusion

Owner Ryan clearly has an eye for the unique and he makes sure that the stuff presented on the site every week is different from what you would normally expect from royalty-free stock photos websites. No mundane offerings here, only ultra-creative clicks. You can credit McGuire for using his work – it is not mandatory but well appreciated.

15. StockVault

The site offers technically optimal photographs on varied topics. You can choose from a wide collection of over 110,000 photographs crowdsourced from users around the world. You can use any photographs from the expansive library for free.

The Best Part

The file selection option is nearly endless and the quality is way above normal. All photographs are vetted for technical aspects. The usage is free from commercial as well as personal purposes.

The Conclusion

StockVault offers a huge and free library that stocks wonderful photographs that meet and exceed technical tests big time. All content here is user-submitted. The use of these photographs in commercial projects must be done with some care as information about the management of this site is not very clear. Make sure you are legally in the clear when you copy and publish photographs commercially.

16. NegativeSpace

NegativeSpace offers photographers a platform for sharing their clicks with others without having to worry about out of focus creations. Online visitors can use this platform for finding some natural and unique pictures without any restrictions.

The Best Part

NegativeSpace offers a high range of beautiful images on various themes and topics for free to users looking for something special and natural. These high-resolution images are available across diverse categories which means you can be sure of finding what you are looking for pretty quickly and effortlessly as well.

The Conclusion

NegativeSpace is the go-to destination for finding pictures that fit your content, topic, or design. You can find pictures of high quality for current concepts and trending subjects. As the photos gathered from contributors after a portfolio submission process, you can be assured of their professional quality. You can sort the pictures by category, copy space position, and color.

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17. Death to Stock

This a free-to-use stock pictures website owned by artists and offers the most authentic stock photos. This site is refreshingly different from most other websites that offer similar stock clicks as the contributions come from artists who are talented and known for their fresh and quality pictures. There are free as well as premium access options available.

The Best Part

You can find fresh and high-quality visuals that will add more punch to your content and help you attract a larger and relevant audience. The site has pictures for almost all types of content and designed for the quick and effortless discovery of pictures that sync with your needs. New pictures are added every 30 days to provide users fresh content on a regular basis.

The Conclusion

Content managers looking to add value to their articles, blogs and other types of texts can rely on Death to Stock to deliver precisely what they are looking for.  They get contributions from a global network of photographers that are tagged appropriately and posted for use by anyone who needs these pictures.

18. Stokpic

Stokpic offers free pictures of the best quality on a range of topics that can be used for free pretty much anywhere you like including your content. The site is owned and managed by leading photographer Ed Gregory and has both free and premium stock images all appropriately titled to help you make the right choice quickly.

The Best Part

Ed uploads 10 handpicked, fresh and high-quality new photos every week for the benefit of visitors to his site. There is a link to click for the latest 100 pictures which spare you the trouble of having to search for the latest ones on your own.

The Conclusion

The site is a great resource for those looking free stock photos for their websites, blogs, ads, print materials, and more. Hi-res images come at a reasonable price. The photos cannot be sold as it is so you have to be careful.

19. GRALLIM.com

GRALLIM has been doing great work providing royalty-free images of the finest quality for content writers, managers, bloggers, and business owners. You can find images for multiple categories and topics. The site was specifically launched with the purpose of helping people find the images they need to pep up their content.

The Best Part

If you are looking for fitness images, GRALLIM is the best. They have loads of premium quality fitness images for gyms and similar needs. The stock images can be used for any site and content types for free. The images can be altered and changed to suit your needs.

The Conclusion

GRALLIM can be your reliable source for 100% free stock photos that you are looking for to make your content more powerful. While you are free to choose and use any pictures from the website, you cannot sell them or post them elsewhere. New images across many categories are added regularly. Those who sign up will be notified about the availability of new images through email.

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20. Fancy Crave

Get all the images and pictures you want for your various needs here at Fancy Crave. It is a website put together with a lot of care and dedication by commercial photographer Igor Ovsyannykov. There are thousands of curated pictures arranged in themes and categories for easy identification and download. While the pictures are all free to use, you can go for images from premium packs if you want something truly premium, high-quality, and special.

The Best Part

The site stands apart because of its modern aesthetics and superior curation. If you are looking for inspiring themes, Fancy Curve is the place where you are most likely to find it.

The Conclusion

Photographer Igor Ovsyannykov knows what his audience needs and ensures the availability of images from his own works and from other commercial photographers as well. Additional rights are not needed for commercial use of these pictures.

21. LibreShot

LibreShot is the brainchild of photographer and SEO consultant Martin Vorel and that’s why this site has become a reliable and credible resource for those looking for royalty-free stock photos on various subjects and themes. LibreShot is synonymous with some truly interesting and unique collection of photographs on a diverse set of themes and ideas.

The Best Part

You can pick up any photos from the site for free and for private and commercial use, and without attribution as well. All the photos on the website are the creations of Martin exclusively so you don’t have to double-check the quality.

The Conclusion

LibreShot has emerged as a favorite haunt of content specialists looking for photos that can go with their various types of content. The photos can be used even on marketing and business materials and e-books as well. Martin would appreciate the gesture of adding a link to LibreShot when you use photos from this website for your content.

22. Scatter Jar

Scatter Jar is the recommended stock photo resource for those who manage blogs related to the field of food and cookery. However, the photos available on this website can also be used creatively alongside other types of content as well. The photos are all of the best quality and in high resolution.

The Best Part

You can download unlimited photos from Scatter Jar for free and there is no restriction on its personal or commercial use. The website owners add fresh new photographs to the site every month giving you the chance to browse and choose from a wider range of collections.

The Conclusion

As most of the photographs on Scatter Jar are on the food and cookery theme, this site is ideal for those who have blogs and websites dealing with the same or similar themes. You can get the best food photographs in high resolution here. The photos are neatly categorized as well for ease of finding the right one for your theme.

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23. StockSnap

Get pictures of the best quality and relevant to your theme/topic from one of the best names in this niche. StockSnap offers an inexhaustible collection of the best free images without having to worry about royalty issues. You can find pictures that cover nearly every possible category. You can also find some stunning nature images here.

The Best Part

StockSnap offers a curated collection of images with new ones added every week for the benefit of users. The image search functionality makes it easy for visitors to the site to look for and find just the kind of pictures they want for their personal or business needs.

The Conclusion

StockSnap can be relied upon if you are looking for high-quality pictures that do not come with any legal encumbrances. There are no fine prints to deal with. You can get the high-quality stock photos you need for any project with absolute ease here.

24. Pexels

Pexels is the website that people looking for quality stock photographs rush to when they need royalty-free images for use on various content mediums. These photographs are usually drawn from various resources carefully to make sure that the site has nothing less than the best.

The Best Part

All the pictures available on Pexels are under the Creative Commons Zero license. This ensures that they can be used for free and without any risk of attracting copyright claims. You can use these pictures freely for personal and commercial projects. The website will not insist on any attribution.

The Conclusion

Pexels is gaining in popularity rapidly in the free stock photographs niche because users can find what they are looking for quickly and conveniently. Advanced search functionality makes the job easy for visitors. The founders have created this website with the mission of empowering creators.

25. New Old Stock

New Old Stock, as the name suggests, is probably the most popular place to hunt for some vintage black and white pictures. These images are sourced from the public archive via Flickr Commons and are free for personal and commercial use.

The Best Part

If you have a thing about a good black and white photos from yore, New Old Stock is the best place to browse for your needs. You can use these pictures for articles, blog posts or where you think it fits your needs. Recapturing history was never so easy.

The Conclusion

New Old Stock provides hundreds of quality black and white photos sourced from public archives. These photos are safe for royalty-free use and are sharp and attractive. They are optimized, cropped, and edited for quick use.

The post 25 Handpicked Best Free Stock Photo Websites for Royalty-Free Images appeared first on RELEVANCE.

It is frustrating news indeed for those producing original content.

Here is a familiar scenario.

You work relentlessly to create outstanding content after a great deal of research - only to learn someone was waiting for it to get traction so they could pounce on it to copy and paste it.

It is sickening to say the least.

And when the plagiarized version of your article pips your content in search ranking, the feeling is even more infuriating.

It is a pain when a scraper hampers your brand and makes a dent in your profits.

So how do you deal with copycats?

The good news is there are tricks and tools that you can make use of – and perhaps leverage plagiarism to your advantage as well.

Here are 10 approaches and online plagiarism checkers that I can think of.

Mind you, the first approach does not speak about a plagiarism check but tells you on how to leverage copied content to your advantage.

1. Google Webmaster Tools with WordPress plugin

Swamp your articles with internal linking.

It is a wonderful approach not only to boost your SEO, but also to enhance crawlability and help your website visitors navigate content.

This trick is a very effective approach to maximize ecommerce SEO.

But how does this help in addressing plagiarism?

Here is an explanation.

The plagiarist or the scraper, while copying your content, may not bother to remove hyperlinks.

This presents a glorious opportunity for you.

You will drive traffic to the linked pages from the plagiarized article.

2. Unicheck

Unicheck, with more than 1 million users across the globe, has been assisting bloggers, editors, and writers in checking for plagiarism.

This is cloudbased software that does not need to be downloaded.

Unicheck has algorithms that allow users to get rid of duplicate text in web pages.

With lightning speed, it crushes large pieces of text into small strings. Thereafter, these chunks are used to search for similarities by web indexing.

This tool is a secure private cloud, guaranteeing 99% system uptime.

With its bulk checking feature, this software promises users fast checks with real time reports even during peak times.

Unicheck offers various packages with flexible billing solutions to meet users’ unique requirements.

3. Plagramme

If you are looking for a free plagiarism checking software, Plagramme is the right one for you.

Yes, it has a free version.

It is not one of those pay-to-use software programs that provide comprehensive information only on payment.

Of the many online plagiarism checkers out there, this one is free and extensively used by universities, individuals, companies, and software professionals.

And, the good news is it does not have a word limit.

The way it works is straightforward.

You upload a text to Plagramme, and this software with its advanced algorithms scans billions of texts in its database and within a short time displays results with exhaustive evaluations.

There is, of course, a Premium advanced plagiarism checker that comes with a payment.

A notable feature of this Premium advanced plagiarism checker is it provides you with useful tips on your uploads from a panel of experts.

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4. Grammarly

Grammarly is all-inclusive software that not only checks text for plagiarism, but also checks grammar and spelling.

This platform claims that it can check in excess of 250 types of spelling and grammar mistakes.

Grammarly was released in 2009 as a proofreading tool but since then has evolved into a very dependable plagiarism checker as well.

Its benefits are all encompassing. You can get corrections on your emails, on writings of your projects, and on social media.

This tool has greatly helped content creators edit or modify their writing to make it original.

In addition to a free version, Grammarly also offers a Premium version with advanced grammar check, plagiarism detection, and vocabulary improvement suggestions.

5. DupliChecker

It is free software for plagiarism detection that has built for itself a reputation of getting the job done very efficiently.

As with other easy-to-use tools, all you need to do is copy and paste / or upload the content in the required field and the software does the rest.

An interesting feature of DupliChecker is it analyzes references in a particular text for proper citation, avoiding discomfiture for the writer.

The free version allows you to scan 50 texts in a day.

Here are a few other things that DupliChecker performs:

• Builds and analyzes backlinks
• Provides relevant keyword selections
• Performs reverse image search
• Delivers accurate statistics of your website performance

The tool is free of charge but you must sign up.

In case you do not want to register, you are allowed only one plagiarism check per day.

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6. Copyscape

Copyscape, launched in 2004 by Indigo Stream Technologies, is a popular service used by content owners to check plagiarism.

It offers a free service that searches for plagiarism online to identify theft.

However, Copyscape also offers a premium service, which is more powerful by having extra features such as batch search and inspecting offline content.

The Copyscape Premium service is offered as a variable pricing model based on content length.

Users also have an option to choose Copysentry (also not a free service) that provides ongoing protection by monitoring the internet for copies of their pages.

If plagiarism is found, users are informed by email.

Copyscape is very popular with webmasters and content owners.

7. Plagscan

Plagscan plagiarism detection software, launched in 2009, is now going great guns.

It is a fully online tool with no download needed.

With over 1500,000 single customers and ~ 1500 businesses, its growth has been exponential.

The reason for the popularity of this tool is not far to seek.

The tool has solutions for single users, educational institutions, businesses, and on-premises data processing centers.

Plagscan offers users an assortment of paid plans to choose from.

Using this online checkers is easy with just 4 steps.

1. Register or sign up.
2. Upload your document.
3. Start the plagiarism scan.
4. View report.

This tool offers 3 ways to check content.

1. Upload text from your device and paste it in the appropriate field.
2. Import text from the web by entering URL at the specified location.
3. Upload text from cloud, for example, from Dropbox, Google Drive, or One Drive.

The report from this tool highlights all the matches between the uploaded texts and the web and the internal sources of this service.

Plagscan uses different-colored highlighting to exemplify plagiarism and citations.

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8. ZeroGPT

As Google, Microsoft, and other tech giants are racing to develop and improve AI technology, like Chat GPT, content creators are faced with a unique challenge. While AI content is remarkably fast, these tools basically scan existing content on the web and gather data based on the instructions provided by users. This means the content produced can only be as good as the instructions the tech receives and other sources available online. In the worst cases, material can come across as unoriginal, surface-level, and lacking personality. 

ZeroGPT is a ground breaking tool used to detect content created by AI. With a tested accuracy rate over 98%, it is the most advanced ChatGPT detector to date. And best of all, it’s free. While AI can enhance content writing and marketing campaigns in several ways, it’s best to know the source of any text you may use. People and search engines still prefer high quality content, regardless of its origin, and this tool can help content creators address any areas of concern.

9. WhiteSmoke

WhiteSmoke, launched in 2002, has come a long way in building the trust of scores of content writers, professors, executives, and webmasters across the globe.

The software has the following features:

• Grammar, punctuation, and spelling check
• Plagiarism check
• Text translation for more than 50 languages
• Complete integration with MS Word and Outlook
• Compatible with all browsers

WhiteSmoke offers users 4 plans:

• One as Chrome Extension for Chrome browser
• One compatible with all browsers
• Two compatible with Windows 7, 8, and 10

Consumers can choose between yearly and 3-year billing plan. All the plans are available on a trial basis as well.

The WhiteSmoke Mobile App can be downloaded in Apple Store or in the Google Playstore depending on the users’ operating system.

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10. Copyleaks

Copyleaks is a cloud-based plagiarism checker. It is available both as free and paid versions.

One outstanding feature of this tool is you can upload up to 100 files for scanning.

The free subscription allows you to check up to a limit of 2500 words total in a month.

Copyleaks promises to identify not just plagiarized text, but also content that has been paraphrased. They are able to achieve this via state-of-the-art artificial intelligence technology.

This tool has a potpourri of paid plans for education (schools, students, and universities) and for professionals and businesses (publishers, SEO agencies, lawyers, and more).

All plans are available on a free trial basis.

A final word of advice

With so many online plagiarism checkers available, how do you find one that is best suited to you?

Here are a few things to keep in mind.

The software/checker must:

• Provide feedback with text flagged as potential plagiarism.
• Provide an automated feedback feature, which is even more desirable.
• Not just check for plagiarism but also facilitate improvement in the content by providing tips even on paraphrasing issues.

Ideally, have a free version or a free trial for paid ones.

The post Top 10 Best Online Plagiarism Checker Tools And Websites appeared first on RELEVANCE.

When done right, social media marketing can take your brand to stunning heights of success. By creating and sharing various forms of content on social media, your business can attract new audiences, boost engagement, improve sales, and earn your business huge profits.

However, managing your social media accounts and marketing campaigns smoothly and efficiently is no mean task. It takes tons of expertise and loads of hard work and commitment.

To help you get going, there are numerous social media tools that can be used to give your brand the exposure and success it deserves. These are the top social media tools that popular brands are using to achieve and maintain a stellar online presence.

To help you with this, I’ve put together a list of 20 most effective social media marketing tools which can help you grow your brand online.

1. BuzzSumo

Designed for content marketers, BuzzSumo is a popular social media analytics and curation tool that scouts the web for content based on search queries. The content is ranked for popularity on the number of social likes and shares it attracts.

BuzzSumo has an advanced social search engine that quickly identifies the content resonating with the audience. Marketers can use this vital data to power their own content creation efforts to boost their chances of success. BuzzSumo also allows users to analyze, follow, and connect with key influencers to grow the audience.

Key Features:

• Reports most viewed and shared content
• Content analysis report provides details of content types that gain maximum traction
• Reports on stories trending on top social channels
• Helps identify Twitter influencers
• Allows real time monitoring

2. Buffer

This social media marketing tool is a must-have in your arsenal for its ability to help you post content on social networking channels with amazing ease. Publish all posts automatically based on a convenient schedule and save both time and effort. The tool even allows you to add content while you are browsing the web if you are using the Buffer browser extension.

Key Features:

• It’s a huge time-saver as it allows you to schedule posts on Facebook, Twitter, Pinterest, LinkedIn, and others at a time of your choice and convenience
• Allows you to review your posts and make suitable changes to extract enhanced performance
• Handles videos and GIFs smoothly
• Can be integrated with the apps you use the most
• You can create a team of up to 25 members for synergistic working and strategizing

3. Canva

Graphic visuals can up your social media game in a big way. Professional marketers are using powerful and relevant images to generate better leads on top social media channels. The best way of doing this is using Canva, the tool that helps you manage the visuals for social media in a professional manner even if you are a web designing novice. This free-for-use platform allows you to design social images for blog promotion by using the basic elements offered with the package.

Key Features:

• Design stunning content with your web browser.
• Offers a range of unique graphic elements for crafting striking images.
• Templates offered for ads, infographics, and social media headers and posts.

4. Unsplash

If you need support in the area of design, photography, and video, Unsplash is the best one for your requirements. It is a colossal library full of free to use professional photos. It is a tool that’s extremely popular among marketers focusing on social media channels as it helps them provide a nice, professional look to their content complete with classy photos and designs. The photos are arranged under different heads, all neatly classified for easy search. Simply pick your category and go searching among the endless collection of stunning photographs.

Key Features:

• Offers a copyright-free model of photography
• High sustainability as community contributions are huge
• Unsplash API powers more than a billion photo requests every month

5. Animoto

Want to create marketing videos that can grab attention instantly? Go for Animoto. This powerful video maker can give your photos and videos a professional look instantly. You can use this social media tool to create instant recaps of blog posts and videos for promoting an upcoming event or making an announcement.

Key Features:

• You can create powerful and engaging marketing videos instantly.
• Get high quality videos of HD 1080p.
• Color customization option available.
• You can avail of the font library and multiple styles of memories.
• Offers multiple ways of adding value to presentations.

6. Lithium

Lithium is a popular social media marketing tool for establishing a firm connection between brands and customers. It helps in automating your social media posts across multiple platforms. You can also use this tool to check on conversations about your brand. To achieve better engagement with your audience, you can simply join these conversations and put forth your views or offer solutions.

Key Features:

• You can use the tool to manage your campaigns and content from one convenient place.
• Users can get the information they are looking for from the vast online community of this platform.
• Brands can use the tool to manage their engagement across all mediums including websites, blogs, and social media channels.

7. Native Analytics

Looking to white-labeling analytics in your product? Native Analytics is just what you need to provide an exciting custom analytics experience to your users. Take data to an audience beyond your platform to customers and add value to your brand. It can also do great things to your engagement measures.

Key Features:

• Get your embedded charting spot on
• Helps you remain in control of data presentation and visualization
• Offers high security
• Makes loading of reports fast and easy

8. Todoist

Juggling with your social media postings, account management, and updates? Relax and take a step back. Choose Todoist, the social media management tool that takes you out of the perennially busy mode and helps you relax without having to compromise on your work output. With Todoist, you can keep track of all your SM tasks and manage everything from one place. Create a to-do list of tasks from anywhere and anytime regardless of whether you are connected or offline.

Key Features:

• Provides you a clear view of all tasks on hand
• Helps you prioritize tasks and identify key project needs
• Helps keep track of progress and enables watching of productivity trends

9. HootSuite

HootSuite is best suited for those who have their hands full with multiple accounts. This social media tool allows users to add accounts, schedule posts across all major platforms, and even add account managers across multiple channels effortlessly.

HootSuite also offers a truly interesting training platform that trains users on the use of social media tools and provides insights into social marketing. Without a doubt, you are assured of great value for money with this popular tool for social media marketing and management.

Key Features:

• One step process for updating multiple networks
• Easy management of a large number of contributors
• Helps track brand conversations
• Provides social media integration and metrics reports
• Allows for easy management of complex workflow

10. Tagboard

Tagboard is a tool designed to help users combine data from diverse major social media websites and present them as impactful displays. They can also be embedded and displayed again on various channels. Users can also avail of the Tagboard Live tool that allows them to see their posts live on a screen. There are layout options available customizing the display according to the needs of a business.

Key Features:

• Hashtags can be used for searching and assembling public social media within moments of posting.
• You can indulge in social advertising using the platform.
• Get real time notifications to be in control.
• The tool also offers social media integrations and metrics. 

11. Agorapulse

This leading, high-value social media marketing tool is used by top marketers to manage their social accounts super efficiently. Agorapulse can be used for establishing a meaningful and healthy relationship with social media followers. Its popularity comes from the fact that this tool is very user-friendly, can be incorporated from the start itself, and comes with a very short learning curve. Their customer support is way ahead of others.

Key Features:

• Content can be easily personalized for various social networking sites.
• You can schedule your posts in advance.
• Posts can be rescheduled as many times as needed.
• All social media conversations can be monitored from one place and responded to quickly.

12. MeetEdgar

Want to hire a content manager but don’t have the budget? MeetEdgar can do the work for you. This social media management tool automates content sharing by connecting with all your social media accounts through a web plugin.

You can have an efficient content manager in MeetEdgar at a fraction of the cost of hiring a real manager. Content can be shared and re-shared, and social media channels populated with posts from archives using the auto refill queue feature.

Key Features:

• One of the best social media schedulers
• Offers automated social media sharing and re-sharing
• Get the convenience of category based scheduling
• Access unlimited content library
• Valuable features like URL shortener and in-app tracker

13. TweetDeck

If Twitter is your centerpiece social media channel, you must have TweetDeck as a key element of your social media management channel. It is one of the earliest tools in this niche and the fact that it has survived and thrived in the face of numerous groundbreaking technologies speaks volumes about its value to businesses.

TweetDeck comes with a multi-columned layout to make it easy for users to follow multiple conversations at the same time. You can also schedule content effortlessly. TweetDeck makes it easy for you to keep pace with the zipping speed of Twitter.

Key Features:

• You can tweet, reply, retweet, send DMs Direct Messages, and manage multiple accounts and streams from one interface.
• Allows you to organize tweets based on topics, events, and interests in real time.
• Tweets can be embedded directly using the app.

14. IFTTT

IFTTT or If This Then That is a reputed automation tool designed to save a lot of time for users in the management of various social media platforms, apps, and websites. The IFTTT tool works towards linking various services together by creating an action for a trigger or input. It makes use of services which serve as building blocks.

Key Features:

• You can automate repetitive tasks without the knowledge of coding.
• Free automation/integrations can be carried out with various apps in a simple manner.
• Users can syndicate data through social channels.

15. Sprout Social

Sprout Social can be used by brands of all sizes for their social media management and optimization needs. It is a comprehensive hub for social media publishing, analytics, and engagement across all social profiles of an organization.

Sprout Social also provides in-depth analytics to understand how a brand is performing on social sites. The platform provides an easy way to collaborate with clients and coworkers within the organization.

Key Features:

• The best built-to-scale cohesive social media management solution
• Works for organization of all types regardless of the scale of their social media engagement and presence
• Can be integrated with other social platforms and networks relevant to your business

16. Spredfast

Spredfast is a valuable social media marketing tool that can be used for creating as well as publishing content. Spredfast helps in providing your brand with a solid support base and growing your business. Acclaimed as the smartest social software platform, Spredfast app can help mobile users create exciting and engaging social experiences for their audience.

Key Features:

• You can access unlimited, real-time data from all of your social accounts.
• The tool makes it easy to organize and analyze data and gain valuable insights.
• You can track and monitor multiple campaigns across various brands and social media platforms in one place.

17. SocialFlow

SocialFlow has advanced algorithms that evaluate user behavior and optimize each post according to real time data input. The algorithm can help predict the most suitable time for publishing content to generate optimum responses from the target audiences. Posts are released by taking into account the timing, relevance, and audience factors. SocialFlow also offers a range of services aimed at improving the level of audience engagement.

Key Features:

• The system will automatically upload the post in the queue at the right time.
• You can explore and avail exciting advertising opportunities that can help you reach newer markets.
• You can tweak and make changes to your content based on the changing interests of the consumers to boost traffic and improve engagement.

18. Feedly

Feedly is an excellent social media management tool that can help you manage your social media accounts smartly on many fronts. You can use the tool to track the work of your social media influencers or to remain current with the latest developments in the industry. You can save time by adding all the important and relevant RSS feeds to Feedly and tracking them conveniently.

Key Features:

• The tool is excellent for content ideation, allowing you to add blogs, writers, and publishers whose content reflects good quality and relevance.
• The content can be scheduled to go out right from the Feedly dashboard.
• It also offers facilities such as automatic notifications and keyword tracking.

19. Iconosquare

Is Instagram the mainstay of your social media presence? Then you can benefit immensely by using Iconosquare, the popular social media marketing and management tool. Its deep analytic capabilities are incomparable, and they keep rolling out new features regularly. You can enjoy the convenience of monitoring the content of multiple accounts from one place with Iconosquare.

Key Features:

• Keeps you in the know about your community
• Great for optimizing audience engagement
• Helps in multiple accounts management
• Allows you to find the top Instagrammers quickly

20. Sprinklr

Not all social media management tools are the same. But if you research well, you will come across tools like Sprinklr. It is the best management tool for all your social channel management needs. This all-in-one service can be used to collaborate on social campaigns. It is also a great tool for building social apps and monitoring social activity from any mobile device.

Key Features:

• Boosts social engagement efforts
• Can be used to benchmark performance
• Helps in influencer marketing and support

You simply cannot hope to improve traffic without social media marketing. However, the best marketing campaign cannot be launched without appropriate social media management tools. The tools recommended above will help you make the right noise and a huge impact on the social media scene in 2019.

The post Discover the 20 Top Social Media Tools Brands are Using to Beat the Competition appeared first on RELEVANCE.

What can attendees expect this September from Content Marketing World 2019?

This year, Content Marketing World will be looking into the future of marketing and how content marketing truly is all the marketing that's left, as Seth Godin once said. We are hearing of high-profile brands like CocaCola, McDonalds, Hyatt, Uber - all of whom have decided to get rid of the CMO role. Content Marketing helps to change the conversation from marketing is just advertising to marketing as an ROI-driving business asset that is strategic to the business.

Please share some highlights from your session in CMW2019. What issues / concepts does it address?

My session is a workshop on documenting your content marketing strategy. Too many brands suffer from so much accidental content. We are drowning in it. And it is not effective. It is also why too many people outside of marketing think of marketing as a tactical operation. In my workshop, I will help attendees understand how to position marketing overall as a strategic function, and also to get to a documented business case and action plan for content marketing that delivers real ROI.

What’s surprised you the most about content marketing so far in 2019? Any points of dissonance / alarm?

I'm still shocked at how many people think marketing with content is the same thing as content marketing. A brochure, e-book, webinar or an animated video is not content marketing. That's just stuff. Content Marketing is NOT social media. Content marketing can not be advertising. Social media and advertising are about renting other people's audiences. Content marketing is about building your own. It alarms me that we still have to convince some of our colleagues of this in 2019.

What is your favorite type of content, and why? Both from a distribution and / or consumption point of view.

I still love the written word, so articles are still my favorite form of content. But in today's noisy world, written content has to be human (written by someone with some personality) and supported by strong visuals. I know that a great article with a bad feature image won't perform as well as a decent article with a great image. So I think brands really need to step up and think about how to bring visualization and humanity into their written content.

Whats new about content marketing this year? Or is anything even new?

I think the pressure is on to start showing real ROI. The best content marketers are not just great writers, editors, storytellers, but thy are change agents inside their business. They are showing the entire organization they work for, what the future of marketing really is. So what's really new in all that is the realization that in order to scale content marketing, we need to get everyone on board. We need to activate the storytellers inside and outside our business to create and share. That's the biggest trend in content marketing right now.

Do you think marketing can be effectively outsourced? When does it work / not work?

I think certain aspects of marketing need to be outsourced to maximize your budget. Now I'm a former corporate marketer who started agency so maybe I'm a little biased. But the bottom line is that people like to hide in their full-time roles. I send out an email to my subscribers about 3 weeks after joining our list that talks about the wasted salary of some on-staff copywriters. Because the truth is, my agency and others like mine can create better content for less money. I've done content strategies for nearly 75 brands, so I've seen challenges and situations very few other marketers have seen. That's why (and when) you need to look for some outside help.

CEO of Marketing Insider Group and the bestselling author of “The Content Formula,” Michael Brenner's has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He is the author of over 1,000 articles and In 2017 he was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. As an evangelist on leadership, culture, and marketing, he has helped companies reach, engage, and convert new customers through employee engagement and storytelling for over two decades.

The post Don't Drown in Accidental Content. Relevance Speaks to Michael Brenner appeared first on RELEVANCE.

1. Content Marketing 101 - Setting and Documenting Your Strategy and Building Your Team

If you want to have deeper grasp of how content marketing can work for your business needs, this session is a must-attend one.

Speaker Michael Brenner will analyze the seven main factors that can help achieve success in content marketing. Businesses will be able to learn how to create a road map to find, engage, and convert new buyers.

Michael Brenner is a reputed keynote speaker and has authored the book, The Content Formula. He is the CEO of Marketing Insider Group. He was associated with SAP, Nielsen, and other leading global brands in sales and marketing positions. Brenner is recognized as a Top Business Keynote Speaker by the Huffington Post and a top CMO influencer by Forbes.

Key Takeaways:

• Get enhanced understanding of the core aspects of any content marketing strategy.
• Know how to implement these strategies for the best outcomes.
• Define key metrics to measure the success of your content marketing programs.
• Get a documented content marketing roadmap tailor-made for your business needs.

Session Details:

• Date: Tuesday, September 3
• Time: 1:00pm - 4:00pm
• Pass Type: All Access, Main Conference Plus
• Session Type: Workshop
• Audience Level: Beginner

2. Content Marketing Strategy For Agencies - How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker Robert Rose will help new and inexperienced agencies decode and understand the new marketing era which can be quite hassling for inexperienced agencies. This session can be extremely helpful for them as it helps one to better comprehend the various aspects of content marketing strategy. This one-day workshop is aimed at assisting agencies to significantly enhance the quality of their content marketing services.

Robert Rose is a keynote speaker of international repute. The founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute, he has worked with more than 500 companies globally, including Fortune 100 organizations. He has penned three books on the subject. Killing Marketing, his latest book, is said to have rewritten the rules of marketing. His podcast, The Weekly Wrap, is extremely popular among digital marketers.

Key Takeaways:

• Provides answers to everything related to content marketing including the Whats and the Hows.
• Takes you through the anatomy of strategy engagement.
• Helps you master the strategy for better content development.
• Explores the whole range of services associated with content marketing.
• Shows how to measure your audience and quantify ROI for clients.

Session Details:

• Date: Tuesday, September 3
• Time: 1:00pm - 4:00pm
• Pass Type: All Access, Main Conference Plus
• Session Type: Workshop

3. A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content

The session is extremely useful for those who are looking to drive more traffic and leads from existing resources. Many marketers tend to focus more on new content as reviewing the existing ones can be stressful. This session by Ian Cleary is aimed at arming you with a strategy that can be easily implemented to drive more traffic and leads from existing content.

Ian Cleary, the founder of RazorSocial, is a marketing tech professional with unmatched experienced in content marketing. He is a famed keynote speaker with a worldwide following. The lecturer for Content Marketing program with Rutgers University has addressed several marketing conferences across the world. Ian also writes for Forbes and is the co-author of Digital Marketing Growth Hacks.

Key Takeaways:

• Provides a powerful strategy for carrying out an audit of existing content
• Tips and advice on boosting traffic instantly
• Guidelines on optimizing conversion from additional traffic

Session Details:

• Date: Wednesday, September 4
• Time: 11:20am - 12:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: ROI/Measurement
• Session Type: Breakout Session
• Audience Level: Intermediate

4. Loyalty Loop - How Small Content Adds Up to Big Business

Want to really showcase to your clients and customers how different you are from your competitors? This session can show you how to do it.

Acclaimed keynote speaker, Andrew Davis, reveals that treating your clients as your most valuable asset is a great way of distinguishing your business from others. The Loyalty Loop shows how existing clients can add value to your business.

A bestselling author, Andrew Davis has produced for NBC's Today Show and has worked for The Muppets in New York. He was featured in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted many documentary films and award-winning content for small start-ups and Fortune 500 brands.

Key Takeaways:

• You will learn how to build anticipation, harness the honeymoon period, and drive inspirational moments using content.
• The session will provide vital input on increasing demand and boosting awareness for your offerings.
• You will discover ways of winning over new clients and be able to transform the way you deal with existing clients.

Session Details:

• Date: Thursday, September 5
• Time: 10:15am - 11:00am
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Keynote: Big Ideas
• Session Type: Breakout Session
• Audience Level: Intermediate

5. Profitable Multicultural Marketing - How to Increase Sales Using Diversified Resources to Infuse Authenticity Into Your Campaigns

One-size-fits-all marketing messages simply don't work while marketing to small businesses. Diversity is the key to success when working on campaigns for companies that operate on a limited budget and stringent deadlines.

Wil Hart and Sydni Craig-Hart, acclaimed keynote speakers, will reveal how to manage campaigns of small businesses using diversified resources. You will also learn how to infuse more authenticity into marketing campaigns.

Wil Hart is a dynamic orator, trainer, and instructor who made an early start to public speaking at the age of 12. This reputed marketing consultant has helped thousands of businesses owners create winning strategies. He cofounded Craig Hart Consulting, LLC, with his wife, Sydni. He has advised Fortune 500 companies including Google, Facebook, and Oracle.

Sydni Craig-Hart is the CEO of Smart Simple Marketing. Her team has worked with over 8,000 small businesses in 79 different industries since 2006 and helped companies drive engagements.

Key Takeaways:

• You will learn ways of making your marketing campaigns more focused and powerful.
• Discover strategies that can drive demand and increase sales through education-based marketing.
• Case studies from Facebook, Google, and LinkedIn will be analyzed to provide practical strategies that can be quickly implemented into your campaigns.

Session Details:

• Date: Thursday, September 5
• Time: 2:50pm - 3:35pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Teams & Culture
• Session Type: Breakout Session
• Audience Level: All

6. How to Analyze Content Performance Using Google Analytics - From Basics to Advanced

This session by Andy Crestodina is aimed at marketers looking for answers about the most compelling content assets, the posts that get the maximum eyeballs, the best traffic sources, etc. The session also shows how to make the best use of analytics. Marketers will know how to get real value from their analytics and take their digital marketing expertise to the next level.

Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media, an award-winning web design company in Chicago, is a reputed marketing specialist. He has provided web strategy and marketing advice to thousands of businesses. Andy has also written hundreds of articles on content marketing, search engine optimization, social media, and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Key Takeaways:

• Learn how to set up Google Analytics properly for content marketers.
• Know how to review important reports for measuring content performance.
• Get tips on advanced tactics for deeper insights and greater impact.

Session Details:

• Date: Wednesday, September 4
• Time: 10:15am - 11:00am
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Analytics & Data
• Session Type: Breakout Session
• Audience Level: Advanced

7. The Science of Timing - Leveraging Trends For Marketing Ideation

This breakout session is for all types of audiences and explores the science of trends. The session will analyze what makes some ideas become a huge hit and what attracts consumers to specific trends. Strategy specialist, Allen Gannett, will also examine how leading brands operate and maintain a consistent level of success.

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform which was merged with Skyword, a leading content marketing platform. He is now its Chief Strategy Officer. Allen also contributes to FastCompany.com. He penned The Creative Curve which has been featured on CNBC and Forbes, and also hosts numerous podcasts.

Key Takeaways:

• Know about the various stages of trends and which one is best for content creation.
• Learn what drives consumer trends.
• Find out how marketers can measure trends and apply them in their content by leveraging lessons from successful brands.

Session Details:

• Date: Wednesday, September 4
• Time: 11:20am - 12:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Keynote: Big Ideas
• Session Type: Breakout Session
• Audience Level: All

8. 42 Content Marketing Risks - And How to Attack Them

This session can help you keep pace with the changing demands and processes of content marketing and understand the various risks involved. The speaker, Bethany Chambers, will help you comprehend the biggest risks you might confront in 2020 and also provide insight into some of the smaller ones.

Bethany Chambers, Director of Audience Engagement, North Coast Media, works with the editorial, marketing, and business operations teams at this Cleveland-based B2B publishing company. Her secrets to success in content marketing are new product development, good strategy, and brute force friendliness. She is the recipient of the Folio Magazine Top Women in Media award and has also earned the National Press Club fellowship.

Key Takeaways:

• It will prepare you for the ever-changing regulations.
• It will show how to benchmark and workflows to enhance digital and social media.
• You can learn how to build and authenticate trust with your audiences in increasingly difficult conditions.

Session Details:

• Date: Wednesday, September 4
• Time: 2:00pm - 2:45pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Content Strategy
• Session Type: Breakout Session
• Audience Level: Intermediate

9. Content Marketing for the Robots (Search Engine Marketing)

For those who are looking for real-case examples of the effects of good and bad content on search engine marketing and Google Ad costs, this session is the best resource. A. Lee Judge, a leading digital marketing practitioner and creative content entrepreneur, will show how to make actionable checklists to share with their content teams and also with those charged with search engine marketing pointing to that content.

A. Lee Judge, a leading digital content and marketing expert, is also a Global Digital Marketing Manager at Hexagon Geosystems. He has over 20 years of B2B marketing experience. Lee is also a leading LinkedIn video creator and a Forbes Agency Council member. He is an in-demand event speaker and speaks on a range of topics, including digital marketing, content creation, social selling, and others.

Key Takeaways:

• Learn how to create quality content for achieving better organic results.
• Ensure protection of your Google Ads from your content.
• Know how to create money-saver content.

Session Details:

• Date: Thursday, September 5
• Time: 10:15am - 11:00am
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Search Engine Optimization
• Session Type: Breakout Session
• Audience Level: Intermediate

10. Failure is Feedback - How to Succeed at Agile Marketing by NOT Doing These Things

Failure is not the end of efforts. However, repeating someone else’s failure is not good news. This is the message that Andrea Fryrear, the world’s leading Agile Marketing Trainer, will be sending out in this session. You will also hear about actual story case studies here. The session will help participants enjoy a more optimistic perspective and use their past mistakes to create a roadmap for Agile marketing excellence.

Andrea Fryrear, a highly sought-after international speaker on Agility and marketing, is currently the president and lead trainer at AgileSherpas. It is a training, education, and consulting company designed to help marketing teams transform their work management processes. Her most recent book, Death of a Marketer, records the troubled path of marketing and the corrective steps to be taken for an Agile future.

Key Takeaways:

• Discover success factors to start an Agile transformation for teams of all sizes.
• Find ways of navigating the tough early days of transition.
• Discover real signs which show that the team is ready for the Agile path.

Session Details:

• Date: Thursday, September 5
• Time: 12:20pm - 1:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Lunch & Learn
• Session Type: Breakout Session
• Audience Level: All

11. Content Marketing Commandments for 2030

This opening keynote is simply a must-have on your sessions-to-attend list for this year. The speaker is Joe Pulizzi, the founder of the Content Marketing Institute and a highly respected figure in the industry. Joe will be sharing his ‘Content Marketing Commandments’ with his audience for the first time ever.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing. It also hosts Content Marketing World, the largest event of its kind in the world. Joe has authored five books, including the latest one called Killing Marketing. Joe is the winner of the 2014 John Caldwell Lifetime Achievement.

Key Takeaways:

• You will learn how Content Marketing World is changing the marketing industry worldwide.
• Joe will help you make the best decisions and move in the right direction with his invaluable input and guidance.

Session Details:

• Date: Wednesday, September 4
• Time: 8:15am - 8:45am
• Pass Type: All Access, Main Conference, Main Conference Plus
• Session Type: Keynote
• Audience Level: All

12. Mouth Moves - How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

If you are keen to know about the disruptions in marketing brought about by the introduction of voice content, you just cannot miss this session. Jay Baer, the famed keynote speaker, talks about the roles that voice activated content can play in marketing and how smart speakers like Amazon Echo, Siri, Bixby, Cortana, and Google Home are becoming the fastest-adopted consumer technologies.

Jay Baer, the reputed business strategist and keynote speaker, has advised more than 700 companies till date including some of the biggest names in the industry. He is the best-selling author of five books, including Hug Your Haters. The founder of Convince & Convert, a strategy consulting firm, Jay has also created five multi-million dollar companies. He is also a successful venture capitalist and technology advisor.

Key Takeaways:

• Get updated information about voice activated content and use cases for every type.
• Know how voice apps work with examples and case studies.
• Find out how it can be best used for customer-specific content.
• Get an insight into developing your own voice content.

Session Details:

• Date: Thursday, September 5
• Time: 1:45pm - 2:30pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Keynote: Big Ideas
• Session Type: Breakout Session
• Audience Level: All

13. A Masterclass on Creating & Publishing Authority-Building SEO Blogs

It is one thing to create content that can add no value to your business and entirely another thing to create content that can resonate with your audience and take your business places. If you are thinking of the latter, this session is for you. Here, speakers Julia McCoy and Jason Schemmel will provide an insight into the importance of strategic, search-optimized, and inbound content. You will also discover how search-optimized blogging is the secret weapon of many profitable industry leaders today.

Julia McCoy is a blogger, author, and CEO, and is recognized as an industry thought leader by Forbes. She founded Express Writers, her content agency, which earned $4 MM in revenue inside just 7 years. Julia has also authored books on content marketing and copywriting. She is the host of The Write Podcast.

Jason Schemmel is a marketing professional with over 8 years of experience. He is an experienced social media manager with expertise in building strategies, creating content, and managing the social presence of multiple brands. He is also a night time Twitch Streamer streaming Retro games and hosting AMAs to help current & aspiring streamers better their content and brand.

Key Takeaways:

• The session will have three stories of SEO content in action.
• You will learn why valuable SEO content equals bottom-line growth.
• The all-important topic of keyword research and the top tools needed to build SEO content will be elaborated upon.
• You will also get a roadmap for earning executive buy-in and approval for SEO content publishing.

Session Details:

• Date: Thursday, September 5
• Time: 12:20pm - 1:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Lunch & Learn
• Session Type: Breakout Session
• Audience Level: All

14. The Content Marketer of the Future - 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Want to know what goes inside the heads of top content marketers? Curious to understand how they are able to get on the top of analytics and deliver creative output consistently? This session will reveal it all. Joe Lazauskas, the head of content strategy at Contently, an NYC-based technology company, will take you through a revelation session about the special traits and tricks of leading content marketers and what makes their strategies succeed.

Joe Lazauskas is famous for his keynote presentations on the neuroscience of storytelling and future of content. He has also co-authored a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void and Make People Love You. He's also Executive Editor of The Content Strategist. He was awarded the Digiday Award for Best Brand Publication.

Key Takeaways:

• Know about the big traits that are common to the best global content marketers.
• Learn how marketers go about building interesting stories about brands.
• Find out all about future-proofing your career by adapting to the huge changes that are coming to content marketing.

Session Details:

• Date: Wednesday, September 4
• Time: 11:20am - 12:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Future Trends
• Session Type: Breakout Session
• Audience Level: All

15. Strategies, Tools, and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Does Live Video set off butterflies in your stomach? Are you not too sure of handling complex tools, live video technology, and content sharing? Does live camera trigger shivers in your body? This session can be a game-changer for you. Ian Anderson Gray, a highly respected figure in the world of marketing and a leading international keynote speaker, will show you how to produce confident, professional, and authentic live video using specific strategies, tools, and techniques. You will also learn about the best tools to broadcast, promote, and repurpose your live videos to Facebook and beyond and how to be at ease handling live video engagement.

Ian Anderson Gray is an authority in the area of Live Stream Videos. He is the founder of Confident Live Marketing Academy and Seriously Social. He has a hunger for teaching and is passionate about decoding the complex technology of Live Video and making it simple. Ian has spoken at numerous conferences across the world. He is also a trained professional singer.

Key Takeaways:

• Learn all about engaging with your audience confidently.
• Discover the secrets to enhance professionalism and interactivity of your live-streams.
• Know how to create powerful blog content using the medium of the live video.

Session Details:

• Date: Wednesday, September 4
• Time: 11:20am - 12:05pm
• Pass Type: All Access, Main Conference, Main Conference Plus
• Track: Visual Storytelling
• Session Type: Breakout Session
• Audience Level: Intermediate

The post 15 Must-See Content Marketing World 2019 Sessions appeared first on RELEVANCE.

There are seven steps that a professional press release writer must follow for making it effective and achieve the purpose of the news release.

1. Is Your Story News? 

The first and most obvious step is to have a newsworthy story to share with your audience. This has to be your prime consideration. Don’t come up with anything that the industry and the readers already know. You will run the risk of being labeled a spammer.

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2. Know Your Audience’s Interest

You must know that those who read your press release first are experienced journalists and editors. They want facts presented as they are. It is recommended that you come straight to the point in the first paragraph itself to avoid losing the interest of your readers.

3. Grab Attention with a Powerful Headline 

The headline is the most important part of a press release because it’s what people will read first. Headlines show up first on social media sites too. If they are not attention grabbing, you will lose your audience. Make sure your headline is short, crisp and includes the most important keyword. Research shows that headlines with numerals attract more interest than one without numbers.

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4. Search Engine Optimization

Choose the most important keywords in the lead of your press release and optimize the early paragraphs to make the release more effective. You must link your keywords to relevant pages of your website. Experts recommend adding of high quality images, videos and other best SEO practices so that they are found quickly by major search engines. Other aspects that you must not forget to add are subheadings, bulleted lists, and bold lines to give your SEO efforts a substantive push.

5. Include Quotes 

It helps when you include quotes from the top management professionals of the company in your press release. It conveys the importance of the message. Quotes from clients can also add to the legitimacy of what you are trying to convey.

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6. Include Company Information

You may have created a perfect press release but if the company information part is missing, the whole effort will come to naught. Readers must know where and how to contact you. If possible, include some lines about company mission. Your URL address and contact details such as an email address and phone numbers are a must.

7. Double Check for Errors

Quality makes a huge difference to the chances of a press release being grabbed by editors. Grammatical mistakes, misspelled names and errors in contact details are red flags to journalists and can seriously affect your credibility. That’s why it helps if several pairs of fresh eyes go through the release before they are submitted.

The post How to Write a Press Release in 7 Easy Steps appeared first on RELEVANCE.

Email marketing entails much more than simply pitching an offer; it is critical for building customer loyalty, promoting direct sales, nurturing leads, and promoting brand awareness.

Which are the top email marketing softwares?

1. Get Response

Get Response is all-in-one marketing software that businesses can choose to promote their brand awareness. It comes with an advanced automation workflow using custom fields and tags. Get Response can also track the way in which users interact with the website. So, besides offering the basic email marketing functions, it helps in webinars and landing page creations.

What makes Get Response different from others is that its A/B testing is not confined to only subject lines; rather, it allows an A/B test upon the email content.

Pricing

Basic plan:

• Up to 1,000 subscribers: $15 per month
• Up to 2,500 subscribers: $25 per month
• Up to 5,000 subscribers: $45 per month
• Up to 10,000 subscribers: $65 per month

Plus plan:

• Up to 1,000 subscribers: $49 per month
• Up to 10,000 subscribers: $75 per month

Professional plan:

• Up to 10,000 subscribers: $165 per month
• Up to 25,000 subscribers: $255 per month

Enterprise plan:

• Up to 100,000 subscribers: $1,199 per month

It also offers 30-day free trial where you’ll get access to all of the features.

2. Convert Kit

Convert Kit is perhaps the most useful tool for bloggers and publishers. This software has been specially designed for podcasters, bloggers, and YouTubers. It allows you to create visually stunning forms and deliver customized emails to subscribers. For publishers, this tool is extremely beneficial because they can use the visual automation builder to build automated email funnels.

Pricing

• 0-1K subscribers: $29 per month
• 1K-3K subscribers: $49 per month
• 3k-5k subscribers: $79 per month
• 5k+ subscribers: Custom pricing

You can enroll for their 14-day free trial period to test the services.

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3. SendinBlue

SendinBlue ranks as popular email marketing software which is very simple to use. This is why it is highly recommended for beginners who can now create email marketing campaigns even when they do not have prior expertise or experience.

It allows you to deliver transactional messages depending on customer interactions. Its price will depend on the numbers of emails you are sending. You can avail of a free account having unlimited contacts; however, you will be permitted to transfer only 900 emails every month.

Pricing

Limited free plan:

• Send up to 300 emails per day
• Monthly limit of 9,000 emails per month
• Unlimited number of contacts

Lite plan: $25 per month

• Send up to 40,000 emails a month
• No limit on the number of daily emails
• Unlimited number of contacts

Essential plan: $39 per month

• Send up to 60,000 emails per month
• No daily email sending limit
• No logo on emails
• Unlimited number of contacts

Premium plan: $66 per month

• Send up to 120,000 per month
• No daily email sending limit
• Access to advanced automation features
• Unlimited number of contacts

4. Constant Contact

Constant Contact is a feature-rich email marketing service that is known for offering functionalities which will mainly benefit ecommerce websites. It integrates with apps like WordPress and sites like Shopify; it also connects with Facebook business pages for ads. If you wish to use Constant Contact, you are required to select the industry and prior experience in email marketing.

Depending on these inputs, the service is going to offer you promotion ideas and customized content which can boost your email marketing campaigns. Constant Contact will also deliver unparalleled supports through live chats, forums, and emails. Besides, it also boasts of a rich library of resources.

Pricing

There are two plans available to you.

Email Plan:

• 0-500 subscribers: $20 per month
• 501-2,500 subscribers: $45 per month
• 2,501-5,000 subscribers: $65 per month
• 5,001-10,000 subscribers: $95 per month

Email Plus Plan:

• 0-500 subscribers: $45 per month
• 501-2,500 subscribers: $70 per month
• 2,501-5,000 subscribers: $95 per month

What sets this service apart from its competitors is that it gives its users a 60-day free trial period unlike other services which usually offer a 14-day or 30-day trial period.

Best features

• Integration with other popular apps,
• Email segmentation
• Drag-and-drop email builders that let you create emails seamlessly from scratch
• Monthly and annual payment options
• Mobile app
• Email marketing calendar

5. MailChimp

MailChimp is a free email marketing service which is very popular among marketers working on tight budgets and bloggers. This is because it is perhaps the only service that provides many premium marketing features free of cost. This advantage is, however, limited by the number of subscribers and the volume of sent emails. Its latest design puts it at par with other email marketing software. The most recent updates have made it capable of converting site visitors into buyers and subscribers.

MailChimp lets you create attractive landing pages that can successfully generate more leads and convert users into customers. It is also easy to integrate it with popular WordPress and ecommerce websites.

Pricing

Free plan: It’s free forever

• Send up to 10,000 emails per month
• Grow your list up to 2,000 subscribers
• Email support included for 30 days

Essentials plan: Plans start at $9.99 per month

• Up to 5,000 subscribers: $49.99 per month
• Up to 10,000 subscribers: $74.99 per month
• Up to 25,000 subscribers: $189 per month
• Up to 50,000 subscribers: $259 per month

Standard plan: Plans start at $14.99 per month

• Up to 5,000 subscribers: $74.99 per month
• Up to 10,000 subscribers: $99 per month

Premium plan: Plans start at $299 per month

• Up to 20,000 subscribers: $399 per month
• Up to 50,000 subscribers: $599 per month

When you are just starting out, it is advisable to enroll for their free option that can accommodate up to 2000 subscribers. When your business starts to expand, you may spend about $10 to get some more useful features.

6. MailerLite

MailerLite is another newbie in the world of email marketing. This has unique features which are quite revolutionary for marketing software. The personalization feature, for instance, will let you display or hide specific parts of your email for specific subscribers. It even allows you to make use of a subscriber’s personal data, like a hometown, and place it in the email message so that it appears even more personal.

You can also use its customization features to schedule an email to arrive at a subscriber’s inbox depending on his time zone. MailerLite also offers excellent automation features that let you create workflows and tweak templates.

Pricing

• Up to 1,000 subscribers — $10 per month
• 1,001 – 2,500 subscribers — $15 per month
• 2,501 – 5,000 subscribers — $30 per month
• 5,001 – 10,000 subscribers — $50 per month
• 10,001 – 15,000 subscribers — $75 per month
• 15,001 – 20,000 subscribers — $100 per month
• 20,001 – 25,000 subscribers — $120 per month
• 25,001 – 30,000 subscribers — $140 per month

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7. Drip

Drip is also premium email marketing software which is heavily inclined towards ecommerce websites and Shopify users. Most online entrepreneurs vouch for this email marketing service because it appears to be even more convenient than any regular email marketing tool. It comes with pre-designed automation workflows so that you can only make a few minor changes and you are good to go. Its Visual Builder allows you to create attractive emails easily.

You are also free to put your subscribers within segments depending on the criteria you have set. When you connect Shopify with Drip, your marketing strategies become even stronger. So, when you run an online business and wish to convert your site visitors into customers and subscribers using smart automation, Drip is the perfect tool for you. It allows you to engage in deep conversations with your clients and ensures the timely delivery of emails depending on analysis of customer behavior and purchase intent. So, you get to tweak messages based on actions like cart abandonment, returning site visitors, or first-time customers.

Pricing

Starter plan: Free forever

• Up to 100 subscribers
• Unlimited email sends

Basic plan: $49 per month

• Up to 2,500 subscribers
• Unlimited email sends

Pro plan: $122 per month

• Up to 5,000 subscribers
• Unlimited email sends

Enterprise plan: Get a custom quote

• Anything beyond 5,000 subscribers

It also offers two-week free trial. You can get live chat and email support from them after you have paid for subscription.

8. Active Campaign

Active Campaign has made a name for itself as an excellent marketing tool for those looking for an intuitive interface. It also offers more features than a regular email marketing service. The Form Editor comes with a user-friendly drag-and-drop feature and users can also choose from pre-designed templates to create visually-appealing emails.

Each of its features is rich in functionalities and, using Active Campaign, you can conveniently build campaigns using both simple text and elaborate ones with lots of images and videos. When you are keen to get statistics on the campaigns, this tool can be of great help. This feature is not essential if you are handling a few subscribers, but it may be very useful when you have a long list of subscribers.

Pricing

Lite plan:

• Up to 500 subscribers: $15 per month
• Up to 1,000 subscribers: $29 per month
• Up to 2,500 subscribers: $49 per month
• Up to 5,000 subscribers: $89 per month
• Up to 10,000 subscribers: $139 per month

Plus plan:

• Up to 1,000 subscribers: $70 per month
• Up to 2,500 subscribers: $125 per month
• Up to 5,000 subscribers: $169 per month
• Up to 10,000 subscribers: $249 per month
• Up to 25,000 subscribers: $399 per month
• Up to 50,000+ subscribers: Get a custom quote

Professional plan:

• Up to 2,500 subscribers: $159 per month
• Up to 5,000 subscribers: $239 per month
• Up to 10,000 subscribers: $349 per month

Enterprise plan:

• Up to 2,500 subscribers: $279 per month
• Up to 5,000 subscribers: $449 per month
• Up to 10,000 subscribers: $499 per month

It also offers a 14-day free trial.

9. AWeber

AWeber is known for lead generation features that are very useful for smaller businesses. You will find all the features you need to increase your emailing list. Using AWeber, you can create newsletters with their drag-and-drop builders. You can automate email sequences and make mobile-friendly signup forms for all kinds of devices. It is also possible to easily integrate this tool with any WordPress site, opt-in form, and landing page builder.

Pricing

• 0-500 subscribers: $19 per month
• 501-2,500 subscribers: $29 per month
• 2,501-5,000 subscribers: $49 per month
• 5,001-10,000 subscribers: $69 per month
• 10,001-25,000 subscribers: $149 per month
• 25,001+ subscribers: Get a custom quote

Starting off with this tool is rather easy because you can simply sign up for their 30-day trial on the official website. This gives you access to all the premium tools, support facilities through phone calls, live chats, and emails. So, AWeber is perfect for all types of email marketers, particularly newcomers.

10. Benchmark Email

Benchmark Email is a minimalist and clean marketing tool focusing on the creation of attractive email messages. It comes with an advanced email editor that allows you to create email content with blocks that can be links, text, or images.

If you sign up for their free account, the automation features may be limited but if you upgrade to a paid subscription, you can get many premium features. For instance, you can avail of features like Facebook app integration or web event tracking, advanced message scheduling so that you may set your emails to be issued at a specific time and date, auto-responding functions, comprehensive video integration, contact list management for customer segmentation, delivery assurance, etc.

Pricing

• Unlimited contacts + 250 emails per month: Free
• Upto 100k contacts + 14x your list size per month: $13.99 per month

You can even get full tracking reports with visual graphs of your campaign statistics. Benchmark Email also offers an attractive, advanced polling and surveying feature so that your business can target segmentation efforts depending on the data given by subscribers.

The popularity of these email marketing services shows that email marketing is not disappearing anytime soon. It will continue to remain one of the most powerful marketing tools for all businesses keen on growing. While ads may work to satisfy your business goals, there are some accomplishments that can only be attained through a killer marketing campaign. So, if you are serious about delivering meaningful content to your subscribers, you need to be able to come up with groundbreaking marketing strategies. And this can only be done by signing up for the best email marketing software in the market.

The post 10 Best Email Marketing Services & Software For Marketers appeared first on RELEVANCE.

Imagine an increase of 230% in your leads.

Regardless of the specifics of your business, one of your major goals will always be optimizing your relevancy. BrightInfo seeks to make that as straightforward as possible. In the simplest terms possible, BrightInfo is a content personalization and content suggestion tool.

BrightInfo helps you to create an online presence that keeps you consistently in the running for the most discussed and visited examples of your industry. BrightInfo allows you to utilize content personalization like never before. This means better conversion rates for your business, among other advantages. You will be able to profile your audience with data related to their demographic attributes, browsing patterns, and even mouse movements.

[bctt tweet="BrightInfo lets you personalize and optimize your content like nothing before it." username="relevance"]

How To Establish Relevancy In 2019

BrightInfo is a comprehensive platform that can take content personalization to the next level. It provides you the opportunity to leverage the benefits of a service that’s highly automated.

Real Time Personalization Engine

BrightInfo works by studying the content that defines your website. It will learn not only the semantics of your content, but it will also study how your visitors behave while visiting. BrightInfo works in the background of your day-to-day operations. As it works, understand that it utilizes what is known as a proprietary algorithm. The result is that BrightInfo will understand and then configure the content of your site in real-time. It matches the behavior of your visitors and possible clients.

[bctt tweet="One of the most important things to keep in mind with BrightInfo? It is so much more than just a tool." username="relevance"]

Without breaking the natural rhythms of how they would use your site to begin with, BrightInfo will make sure they are getting the most relevant content possible at the most significant points of contact.

In other words, it is now within the realm of possibility to appeal to everyone at once.

Breaking Down BrightInfo Features

Let’s take a look at some of the best BrightInfo features:

• Account Based Marketing(ABM)
• Automated content discoveries
• Scheduling for re-crawling
• A/B tests
• Sign-up forms for blogs
• Profiling capabilities in real-time
• In-depth analysis of user behaviors
• Text-level comprehensions
• Customized banners
• Geo-targeting
• Lead captures and pop-ups
• Integration with marketing automations
• Numerous widgets
• Tons of templates
• Personalized e-mails
• Native advertisements

Picture this: Your marketing department is trying to deepen the user engagement experience, while simultaneously increasing your conversion rates. It stands to reason that your business is already trying to do this. BrightInfo will analyze the pages associated with your website. As it does this, it will learn the assets that exist within your content. eBooks and white papers would be two good examples of gated assets, which is what we are talking about. All of this also applies to non-gated assets within your content, such as your website’s blog posts.

As visitors come to your website, the algorithm will pay close attention to their behavior. They will then compare the behavior of the individual with the behavior of the general crowd. At the other end of all this, it will present that visitor with the content they will find to be the most relevant to their needs and goals.

Building Your Future With BrightInfo

Although BrightInfo is fully automated, keep in mind that you are the one who retains control. When necessary, you can step in and customize the BrightInfo experience to meet your demands. Manual targeting capabilities give you the ability to put an emphasis on specific marketing activities or promotional opportunities. With advanced targeting capabilities, you can use BrightInfo to establish fully-customized campaigns. These targeting capabilities can include new/returning anonymous visitors, existing leads (great for nurturing what you have), and even account-based marketing (also known as ABM).

You can target specific pages. It is also possible to have offers which will be triggered based on UTM parameters. You can focus on specific geographic locations, or focus on specific devices, such as desktops, laptops, or mobile devices.

We at Relevance are using BrightInfo. You can use it too for enjoying the benefits of automated and content-based personalization of your website. It can do wonders to your conversation rate too. Click here to know how.

Conclusion

The self-learning algorithm of BrightInfo is designed to ensure this. Even the mouse movements of your visitors will be understood and applied to the details of your content. BrightInfo gives you the ability to profile your audience in ways that allow you to benefit in a multitude of ways. If you want to focus on other aspects of your business, the automation element of BrightInfo will make it easy for you to do that.

[bctt tweet="With BrightInfo, you can understand your content on a profound level." username="relevance"]

At the same time, if you want to take advantage of BrightInfo giving you the opportunity to customize how your content reaches certain people, you will be able to do that, as well.

BrightInfo understands that the world is becoming increasingly complex. Niche marketing is more powerful and prevalent than ever. You can ignore that reality at your own peril. On the other hand, you can utilize BrightInfo as a means of getting ahead of the curve. While other businesses are scrambling to keep up with the demands of increasingly diverse customer bases, you are going to have everything you need to know what’s coming. This is one of the most impressive automation products we have ever encountered.

While BrightInfo offers a free trial, there is no universal pricing plan. What they do is offer you a personalized quote, based on what you think you will need at the beginning. You can customize this as time goes on. This would be yet another way in which BrightInfo allows you to be in control of your destiny.

The post How BrightInfo Can Enhance Your Relevancy appeared first on RELEVANCE.